TikTok users are being approached by a marketing firm, claiming to work for the Labor Party, that is offering to pay them to post anti-Scott Morrison content.
Crikey has reported that it has uncovered an email sent by Vocal Media, a marketing firm based in The United States, which shows the company approaching TikTok creators to see if they’d like to create anti-Scott Morrison content for three hundred dollars.
The letter says: “For this campaign, we want to create authentic and engaging content from Australian creators, to create awareness on our overarching theme, that Scott Morrison is always too slow and too late.”
The letter goes on to explain that it wants the creators to make engaging and creative TikTok.
Vocal Group also outlines the process. Basically, the creator will create the content send it to them for approval and if all is good they’ll be free to post and be paid for their content.
Alarmingly, nowhere in the brief was there a discussion on making sure viewers understand the content is paid or sponsored or has political authorisation. Of course, failure to disclose such vital information can result in a significant fine and according to The Australian Electoral Commission, it is also a breach of election laws.
Of course, TikToks criticising Scott Morrison have a history of doing extremely well on the platform – so it’s actually a great strategy to connect with younger voters.
Videos calling out The Prime Minister have racked between thousands to millions of views.
https://www.tiktok.com/@danny.stern.motion/video/7009596648007404802?is_copy_url=1&is_from_webapp=v1&lang=en&q=scott%20morriosn&t=1637276789739
However, there’s a difference between TikTok users taking to the platform to share their views and undisclosed sponsored content.
