The Works have appointed AWARD School graduates Katy Hulton (right in photo) and Elly Pipiciello (left) to further strengthen its creative team following new business and organic client growth.
Copywriter Hulton and art director Pipiciello were named top 10 students in New South Wales in the AWARD School class of 2020.
Guy Patrick, creative director at The Works, said: “We first met Katy and Elly when they were doing AWARD School and we’re stoked to see them do as well as they did. Starting a job in a new industry is never easy, and it was certainly not made any easier last year. But they have both stepped into their roles as if they have years of experience behind them. We’ve thrown them into the deep end and not only have they kept their heads above water, but they’re also doing what Olympic water polo goalies do and appear half out of water.”
Before joining The Works and completing AWARD School, Hulton worked at The Idea Shed in account management. Pipiciello was a graphic designer, marketing assistant and creative lead at in-home aged care and disability support services business Just Better Care for more than three years.
Hulton said: “When two former AWARD School grads dubbed 2020 as ‘the worst year to graduate Award School, ever’, that didn’t seem like the greatest of omens, but we were pretty determined to find a gig where we would get to work on big briefs and flex our newly honed creative muscles. The Works have been the perfect fit for us.”
Pipiciello added: “Getting into the Top 10 at AWARD School was huge and now we have the opportunity to bring that experience to clients at The Works. We’re loving being part of the team and can’t wait to put some awesome work out into the wild.”
Please login with linkedin to commentThe Works
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]