Tragic Losses & Major Adland Shifts: It’s B&T’s Most Read Headlines Of 2024
As the headline suggests, it's B&T's headlines of the year. "Three-day programmatic…
Capgemini To Close The Works, Future Uncertain For Staff, Leaders Set To Depart
As B&T revealed yesterday, The Works has come to an end with…
Slingshot & The Works Launch VitaPet’s Latest Dog Food Innovation, Food4Life
Adland can tend to overdo the cute animals motif, but it remains…
Ex Marketing & Advertising Exec Releases Melanoma Memoir
Ex-adlander Anne Gately has penned a tome to skin cancer. Which is…
The Works Appoints Jerome Gaslain As Growth Creation Partner
Works' team saved by Sydney's late-running public transport as it dangerously takes…
The Works Announces Four Internal Promotions
With its proximity to Sydney's Luna Park, we expect these four The…
The Works Distills “Question Everything” For Archie Rose Distilling Co.
Who doesn't love a spicy Archie Rose gin to get you publicly…
The Works Creates “The Unseen Machine” – Then Destroys It
Does your office have lively debates over AI? You should enjoy this.…
The Works’ Douglas Nicol: You Need To Understand AI’s Dirty Little Secret – It Hallucinates
Douglas Nicol has undoubtedly one of the largest brains in adland. That's…
The Works Named At #4 In Best Places To Work
Having enjoyed The Works' four-ply latrine rolls for ourselves, B&T was not…
The Works Appoints “Industry First” In-House Mindset Coach
The Works introduces a new mindset coach onto staff. Thus far none…
The Works Tickle The Tax Funny Bone In Annual Outing For H&R Block
Hats off to The Works here for making tax time funny. Instead…
The Works Becomes First Major Aussie Agency To Make Serious AI Play
Expect to see a lot more people in adland with acne, asthma…
The Works Amps Up Its Social & Creative Teams With Six New Hires
The first thing to know at The Works is it's in Milsons…
Howatson+Co Pinches The Works’ Kristie Thistlethwaite
B&T's Agency of the Year gets a new managing partner. Still no…
The Works Promotes Julie Dormand To MD
Julie Dormand's MD role to include people, culture & growth. Confirms neutrality…
Ruth Haffenden Departs The Works For Global Marketing Role
If you have no ethics, at least have them in your underpants,…
Business Australia Rebrands Into My Business Through Principals And The Works Agency
Change is as good as a holiday, unless that change involves a…
The Works Unveils Stevie MooQueen For Organic Yogurt Brand Five:am
The Works unveils "Stevie MooQueen" for yogurt brand Five:am. In other words,…
The Works Debuts Latest TVC For The New Subaru WRX
Concerned by those circular tyre marks in The Works' basement carpark. Understand…
The Works Snares Daniel Pankraz As New Strategy Partner
Daniel Pankraz joins The Works' team in new strategy role. Happy to…
Subaru Showcases Latest BRZ Model In New Campaign Via The Works
Subaru has launched a new integrated campaign for its all-new BRZ via…
The Works Appoints Tim Brothers As New Senior Creative
Award-winning creative Tim Brothers joins The Works team despite the window sill…
The Works’ Doug Nicol: Why Google’s US Financial Services Play Was Just Too Hot To Handle
No doubt The Works' Doug Nicol has one of the finest brains…
The Works Appoints Ex-MercerBell CEO Julie Dormand To Managing Partner Role
The highly decorated Julie Dormand joins The Works team. Highly decorated as…
The Works Lands Iggy Rodriguez For Creative Partner Role
Iggy Rodriguez set to bring some latino flare to The Works office.…
The Works Appoints Senior Producer Katie Harper As Head Of Production
B&T understands Katie Harper is wearing black in this press photo and…
The Works Tackles Adland Meaninglessness With “Be Significant” Brand Platform
Find adland increasingly resembling some kind of Orwellian dystopian novella? Be far…
Helga’s Wants You To Be A Nice Neighbour In New Work From The Works
Bread ad encouraging people to be nice neighbours. Which can be difficult…
The Two Pandemic Personas Marketers Should Be Prioritising
The Works' strategist Lucy Batchelor has penned this tome into positive &…
Business Australia Launches Vaccination Campaign Via The Works And Slingshot
B&T doesn't buy into any of this anti-vax nonsense. Although we always…
The Works Launches “I Wish I’d Known” Campaign For NSW Department Of Education
If B&T could add to this "I Wish I’d Known" campaign, it'd…
The Works Wins Weight Watchers’ Creative
Is having Weight Watchers and, say, Tim Tams on the books in…
Slingshot And The Works Represent Adland In Top 20 Best Places To Work 2021 List
If it wasn't for that "dangling out of the window" incident, B&T…
The Works’ Doug Nicol: “Time For Financial Services To Cash In On Podcast Popularity”
The Works' Doug Nicol is undoubtedly one of the industry's 'big brains'.…
LG Launches First Campaign In A Decade, “Rediscover Good”, Via The Works
Weird, OCD-types aside, there are few joys in doing the housework. So,…
LG Appoints The Works For Brand Comms Across Entire Portfolio
Works staff forced to dump office fridge on pavement after snaring the…
H&R Block Says ‘Don’t Wing It, Ka-Ching It’ In Japanese-Game-Show-Inspired EOFY Campaign Via The Works
B&T loves tax time, as it's the same time we mysteriously get…
Capgemini Acquires RXP Services, Owner Of The Works
The Works hurriedly giving the office a dust and the fridge a…
Subaru Launches New Outback With Homage To The 80s In New Campaign Via The Works
This wonderful 80s-inspired car ad will arguably make no sense whatsoever to…
