Subaru Showcases Latest BRZ Model In New Campaign Via The Works
Subaru has launched a new integrated campaign for its all-new BRZ via The Works, part of Capgemini.
Launching across online and social platforms this week and set to Dom Dolla’s “Pump The Brakes”, the catchy and visually vibrant execution illustrates a sense of pure driving joy, brought to life by artist Chris Yee.
The Works creative director, Nathan Bilton said: “The BRZ looks s%*t hot, so we had an aesthetic to live up to, We wanted to capture the feeling of joy you get driving the BRZ. Cue Chris and the team at Heckler, and a pretty banging tune, and the campaign delivers on the BRZ’s power to transform your world, one road at a time.”
Subaru’s marketing director, Amanda Leaney aded: “As the ultimate fun machine, the Subaru BRZ is designed to elecit a joyous smile every time you get behind the wheel, and this campaign delivers the same incredible punch; the transforming worlds, vibrant colours and pumping music draw you in until you find yourself irresistably tapping your feet to the beat with a grin. It’s the ultimate inspiration to go and test drive the new generation BRZ and experience it yourself.”
The teaser campaign which launched in late 2021, drove unprecedented demand for Subaru’s BRZ and resulted in the model’s first allocation selling out prior to arrival.
Credits
Subaru Marketing Director: Amanda Leaney
Subaru National Marketing Manager: Trent Whitechurch Subaru Assistant Brand Manager: Rachel Woodbury
Insights and Planning Manager: Jonathan Quirk
Social and Communiteis Managers: Jo Furlong, Brooke Warton
Creative Lead & Art Director: Chris Dwyer Creative Director: Nathan Bilton
Creative Partner: Damian Pincus
Creative team: James Gillespie, David Arns Creative Project Leader: Rosie Carey Creative Project Manager: Kirsty Judges Head of Production: Katie Harper
Production Company: Heckler Director: Chris Yee
Producer: Coralie Tapper Executive Producer: Will Alexander Audio Post: Heckler Sound
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