B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • NRL
  • Cairns Hatchlings
  • Married At First Sight
  • Channel 10
  • oOh!Media
  • Thinkerbell
  • WPP
  • Anthony Albanese
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The Works Becomes First Major Aussie Agency To Make Serious AI Play
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > The Works Becomes First Major Aussie Agency To Make Serious AI Play
Technology

The Works Becomes First Major Aussie Agency To Make Serious AI Play

Staff Writers
Published on: 1st June 2023 at 11:03 AM
Staff Writers
Share
3 Min Read
SHARE

Creative agency The Works has announced the launch of an industry-first offering of products and services within the realm of Artificial Intelligence.

Underpinned by the agency’s commitment to leverage AI for personalised digital experiences – the new services: Accelerated AI Answers (AAA) and Artificial Intelligence Optimisation (AIO) are amplified by OpenAI’s powerful ChatGPT technology.

Damian Pincus, founder and creative partner at The Works, said, “We are on the brink of a transformative era in digital engagement. The launch of AAA and AIO is our commitment to leading the way in this AI-driven revolution. It’s not merely about keeping up – it’s about being embracive pioneers and providing brands with the right support to get the very best out of new technology as and when it arises.”

AAA transforms existing websites into a knowledge base for a conversational AI assistant, providing users with immediate, relevant answers. This tackles the challenge many brands face with vast, unstructured data, enabling customers to navigate easily without having to browse entire websites. By turning every brand’s website into a smart AI assistant, AAA not only simplifies customer interaction but also enhances their experience through conversational navigation and immediate responses.

AIO on the other hand, ensures digital content is entirely optimised for AI utilisation. It unlocks information concealed in non-AI-readable formats, fills in the knowledge gaps and primes branded content for AI access.

Mike Jones, head of digital experience and innovation at The Works said, “AI is rapidly reshaping the digital landscape. With AAA and AIO, we’re not just offering tools – we’re offering transformative solutions that redefine how brands engage with customers. The time to adapt and leverage the power of AI is now.”

“In this competitive landscape, brands cannot afford to overlook the power of AI. AAA and AIO are the keys to delivering superior customer experiences and maintaining visibility in an evolving digital world.”

These innovative offerings open new horizons for customer engagement, enabling brands to customise experiences like never before.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Damian Pincus, The Works
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Polestar Hands The Keys To Manifest As Agency Of Record
22/05/2025
UM Taps M+C Saatchi Group’s Lisa McMillan To Lead Federal Government Account
22/05/2025
StackAdapt Expands Partnership With Samba TV To Power Smarter CTV & Digital Advertising In Australia
22/05/2025
Meta Condemned As Ad For Wedding Suits Appears On Child Exploitation Video
22/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?