The Works Debuts Latest TVC For The New Subaru WRX

The Works Debuts Latest TVC For The New Subaru WRX
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Showcased in its natural habitat, the all-new, all-wheel drive Subaru WRX rallies its devoted audience and inspires a new one in latest campaign via The Works, part of Capgemini.

Hitting TV screens this week and also launching across social, online and digital too, the spot drives home strong themes of desire and passion to the most loyal of the WRX fandom, with Subaru’s continued trend of emotive music selection playing a key role. This time set to the iconic Aussie track ‘Need You Tonight’ by INXS, the campaign is a celebration of the love and affection Australians have felt for the stylish performance rally model for over 30 years whilst simultaneously accelerating a sense of ‘exhilaration to a new generation’.

Amanda Leaney, Subaru’s marketing director said: “Built on decades of rallying heritage, the WRX is more than a legendary car, it’s a cultural icon synonymous with World Rally Championships, blockbuster movies, gaming and more. So, pairing the All-New WRX with the equally iconic sounds of INXS made a lot of sense.”

The Works’ creative director Nathan Bilton said: “It’s not often you get to work on an automotive icon. Pair that with some incredible locations from around Tassie, the spiritual home of rally in Australia, then let Mark Toia work his magic and you can see why the WRX has captured the hearts of fans for so long. And why the latest in a long line of legends is perfectly engineered to deliver the next generation of exhilaration.”

Credits

Marketing Director: Amanda Leaney
National Marketing Manager: Trent Whitechurch
Assistant Brand Manager: Rachel Woodbury
Consumer Planning and Insights Manager: Jonathan Quirk
Social and Communities’ Managers: Josephine Furlong and Brooke Warton

Creative Partner: Damian Pincus Creative Director: Nathan Bilton
Art director: Chris Dwyer
Creative Project Lead: Rosie Carey Creative Project Manager: Abby McKean Strategist: Cate Mathers

Head of Production: Katie Harper

Production company: Zoom Film & Television Director: Mark Toia
Senior Producer: Keri Grant
Sound: Squeak E. Clean

Music: Trailer Media

Media: Starcom

 

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Subaru WRX The Works

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