TBWA\Sydney’s Fabric Enlists Actor Dacre Montgomery To Front Latest Politix Campaign

TBWA\Sydney’s Fabric Enlists Actor Dacre Montgomery To Front Latest Politix Campaign

Australian actor and Politix brand ambassador, Dacre Montgomery, is encouraging men to show more of the man they are in its new campaign.

Created by Fabric (part of the TBWA\Sydney Group), the campaign explores what holds young men back from being their own man. Rather than only showing one side of themselves, the hyper- masculine side, Dacre’s performance highlights the importance of men embracing the many other aspects of the man they are.

The film features a private conversation between Dacre and a series of other Dacres, each an aspect of himself he has been holding back.

Keenan Motto, co-founder and Creative Partner of Fabric said: “To build on the platform The Gentle Man we wanted to reflect the multiplicity of the modern man, while encouraging other young men to express the different aspects of their personality. In doing so this was a wonderful opportunity to showcase the depth Dacre has as a performer.”

The campaign evolves Politix’s brand platform The Gentle Man, launched in its Autumn/Winter campaign, which seeks to redefine modern masculinity.

Megan Voss, head of marketing at Politix, said: “This season we are excited to continue the conversation about Modern Masculinity. The Spring/Summer Gentle Man campaign is an exciting evolution of this discussion, that playfully shows that a man is more than one dimensional, inviting men to show more of the man they are.”

 




Please login with linkedin to comment

Dacre Montgomery Politix

Latest News

Liz Wigmore & Foundation Team Migrate Into Omnicom’s Hearts & Science
  • Advertising

Liz Wigmore & Foundation Team Migrate Into Omnicom’s Hearts & Science

Omnicom’s bespoke media agency Foundation Australia will soon retire its brand and operate under the Hearts & Science banner. Hearts & Science has grown its agency proposition in this market by appointing Liz Wigmore as managing director. Omnicom Media Group is folding the whole Foundation Australia team – which numbers in the dozens – and […]

Mark Tompkins Adds Creative Power To Enthral
  • Advertising

Mark Tompkins Adds Creative Power To Enthral

Storytelling agency Enthral has bolstered its creative offering with the addition of Creative Director Mark Tompkins. Tompkins joins the agency with more than 20 years of experience and a who’s who of agencies in Australia and London on his CV, including TBWA, DDB, Clemenger and Ogilvy. Until now, all of Enthral’s creative work has relied […]