Suzuki Creates ‘Sashbelts’ Celebrating The Genius Of Its Customers Via Deloitte Digital

Suzuki Creates ‘Sashbelts’ Celebrating The Genius Of Its Customers Via Deloitte Digital
B&T Magazine
Edited by B&T Magazine



In the latest campaign from the For Fun’s Sake platform, Suzuki is championing the great value offered by their range by honouring the clear intellect of owners and drivers for making such a smart decision.

And a free ‘sashbelt’ – a sash that attaches to the seat belt of the car – will be available with all new Suzukis across the range.

“Suzuki drivers are some of the smartest on the road, simply due to the fact that they have chosen to be Suzuki drivers. We wanted to reward their decision, beyond the great value, and make every ride a parade for their brilliance,” said Michael Pachota, general manager, Suzuki.

Matt Lawson, chief creative officer, Deloitte Digital said, “at this time of year most car brands are doing a sale, yet, Suzuki are always great value. So, if you’re in the market, and don’t consider Suzuki, then you’re a fool. And should be looked down upon by the intellectual elite; Suzuki drivers.”

The campaign launches with a TVC and roll out through radio, social, point of sale and online.




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