Strategic Commercial Talent Joins FIFA Women’s World Cup 2023 Team 

Strategic Commercial Talent Joins FIFA Women’s World Cup 2023 Team 
B&T Magazine
Edited by B&T Magazine

FIFA has announced the appointments of John Nicholl as the new head of commercial revenues and Kim Anderson as head of marketing services of the FIFA Women’s World Cup 2023™ in Australia and New Zealand.

With under two years to go until the tournament, Nicholl (Main photo) joins the organisation to oversee commercial revenues and sales in Australia and New Zealand, including sponsorship, licensing and retail, ticketing and hospitality.

Meanwhile, Anderson will manage all areas of marketing in the two host countries, overseeing the forthcoming FIFA Women’s World Cup Brand implementation, Host City promotion, fan engagement, cultural and experiential marketing, as well as digital marketing.

Nicholl has 25 years’ experience in sales and marketing, including eight years as a business director with the multi-national marketing services giant WPP AUNZ, including five years as CEO of STW Sport, an integrated sports sponsorship consultancy.

He is a former regional marketing manager and sports marketing and sponsorship manager for Coca-Cola Australia and was the general manager of commercial and marketing for Rugby Australia, while most recently he was head of commercial for ticketing, live entertainment, and data analytics company TEG.

Anderson began her 20-year career with sports and events brands the SCG Trust, Sydney FC and TEDxSydney before moving to New York, where she spent four years working with Fortune 50 clients across North America and Europe as global marketing director for strategic innovation consultancy Smart Design.

She returned to Australia in 2019 to spearhead the marketing and communications strategy behind the joint Australia and New Zealand bid. Most recently, Anderson consulted on the launch of Football Australia’s “Legacy” initiative, which aims to maximise the long-lasting outcomes from hosting the FIFA Women’s World Cup.

Speaking about his appointment, Nicholl said: “I am delighted to be joining the organisation and to help deliver such a prestigious tournament.

“The FIFA Women’s World Cup is the premier sporting event for women, and to be given the chance to host it in Australia and New Zealand and put on an entertaining event for all our stakeholders is an opportunity not to be missed.

“The FIFA Women’s World Cup represents an incredible prospect for commercial partners, one that will provide brands with a hugely exciting opportunity to not only engage and reach new audiences and communities, but also an event that will provide milestone moments in football history that will reach far beyond what happens on the pitch.

“I look forward to working with forward-thinking organisations who share our vision for this event.”

Anderson added: “Women’s sport continues to scale new heights, and I am honoured to continue the journey with the world’s most exciting women’s sport brand, the FIFA Women’s World Cup.

“During the Australia and New Zealand bid, we engaged more than 800,000 supporters so we know fans in both countries are excited and proud to welcome the world to a tournament of firsts that will deliver a ground-breaking fan and digital brand experience.”

The FIFA Women’s World Cup 2023 will take place in Australia and New Zealand from 20 July to 20 August 2023. It will also be the first edition of the FIFA Women’s World Cup to feature 32 teams.

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FIFA Women’s World Cup 2023 John Nicholl Kim Anderson

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