Starcom’s HXPO Event In Melbourne Saw Industry Debate Modern Marketing Challenges
Publicis-owned media agency Starcom held its annual HXPO event last week for clients and media partners, sharing the agency’s ‘People Powered Growth’ strategic focus for 2023.
There were also client activations and a panel discussion on the challenges of modern marketing at the event.
Held at the Bells Hotel in South Melbourne, there were more than 100 people in attendance. The panel featured Sandra Kelly, MD of Freudenberg Home and Cleaning Solutions; Sharon Winton, marketing director at Bega Dairy & Drinks; Tom Noble, director of marketing and communications for Stellantis; and Michele Laghezza, marketing director at Miele Australia and New Zealand.
Moderated by Roger Lintzeris, head of strategy at Starcom, the panellists each shared how they are navigating the current marketing landscape in their industries, and how their partnerships with Starcom are delivering tangible results.
Nick Keenan, Starcom’s CEO, said: “HXPO is a forum that allows Starcom to work closely with our clients to create immersive activations from their products and services that our media partners can experience first-hand. It is a key part of our unique People Powered Growth (PPG) platform, which is all about collaboration to better understand culture and its impact on human behaviour.
“PPG enables us to better understand exactly what the consumer experience is to create better marketing ideas. We thank our wonderful clients and media partners for making it such a great event and we look forward to seeing better media campaigns and ideas because of HXPO.”
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