Speedos Launches First Campaign In Over A Decade

Speedos Launches First Campaign In Over A Decade
B&T Magazine
Edited by B&T Magazine



Remember Speedos? They’re back! In campaign form.

That’s right, with state borders reopening and folks returning to the water this summer, iconic Aussie brand, Speedo has taken this opportunity to launch its new ‘For one and all’ campaign, its first in over a decade.

Developed with independent media agency Match & Wood, the campaign focuses on Speedo’s versatility, as well as its new range of chlorine resistant and sustainable fabrics as part of its 2030 carbon neutrality commitment.

‘For one and all’ launched this week across the five state capitals, and will run across 1,000 OOH sites, with formats including transit, street furniture and in-centre panels in close proximity to Rebel stores, beaches and leisure areas.

“Speedo is a brand for all the family and every type of water activity,” said Speedo Australia and New Zealand head of marketing, James Hickman.

“As Australians head to beaches, rivers, lakes and pools this summer, we are committed to ensuring that through continual innovation, our range meets their needs.”

“We have thoroughly enjoyed working closely with the team at Match & Wood, drawing on their considerable media expertise to ensure the brand will be a visible presence at key locations across the country this summer.”

Match & Wood managing director, Lyndelle O’Keefe, added, “We are delighted to have the opportunity to partner with Speedo which has a rich Australian heritage and is synonymous with water lovers of every ability.

“The campaign has been planned for maximum impact using high traffic OOH sites across the country.”




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