B&TB&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Nine
  • Cairns Crocodiles
  • Pinterest
  • Seven
  • B&T Exclusive
  • Australian Open
  • Married At First Sight
  • Partner content
  • ABC
  • Thinkerbell
  • Meta
  • AFL
  • Cairns Crocodiles Speaker Spotlight
  • 30 Under 30
  • Women Leading Tech
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Snapchat Promises It’s Not Hoarding Your Naughty Pictures
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Snapchat Promises It’s Not Hoarding Your Naughty Pictures
Media

Snapchat Promises It’s Not Hoarding Your Naughty Pictures

Erin M Doyle
Published on: 3rd November 2015 at 9:42 AM
Erin M Doyle
Share
4 Min Read
SHARE

The release of Snapchat’s updated privacy policy and terms of service has caused a social media uproar after the picture sharing app included a minor detail that it now owns every photo and video shared on its platform.

Snapchat is usually a platform where people can share photos with the knowledge that the image will disappear quickly. But Snapchat’s TOS and privacy policy were both updated over the weekend and users of the social media platform were not impressed.

By agreeing to the update, users gave Snapchat permission to “a worldwide, perpetual, royalty-free, sublicensable, and transferable license to host, store, use, display, reproduce, modify, adapt, edit, publish, create derivative works from, publicly perform, broadcast, distribute, syndicate, promote, exhibit, and publicly display that content in any form and in any and all media or distribution methods (now known or later developed).”

Twitter, predictably, lost its mind over the update:

when u actually read the new snapchat privacy policy and it basically says you have no privacy. feds.

— daja powell ☥ (@_dajaura) November 1, 2015

Snapchat privacy policy makes me wanna delete my account and the app… — Rihanna Tesfaye (@kingkiraa) November 1, 2015

for an app that was designed to quickly delete data and keep things private, there’s quite an irony in snapchat’s actual privacy policy

— ❀ shigufa ❀ (@ohmyshigupie) October 31, 2015

deleted snapchat because of their shady privacy policy. pic.twitter.com/DQcZyaIgeN — leia (@everIastingtay) October 30, 2015

Well, the Snapchat updated terms of service & privacy policy basically admits they will access your photos or anything you send via Snapchat

— Mikey (@DigitalBro95) October 29, 2015

if everyone read the privacy policy for snapchat.. no one would use it anymore — Sara (@shea_sara) October 29, 2015

Thanks for the update, @Snapchat. I’m deleting your app now, along with my account. Your privacy policy is a joke. #WayToRuinAGoodThing

— Pete (@peteywalk) October 28, 2015

Snapchat: “Hey we’re gonna invade your privacy and not delete your snaps from our servers and take phone info but hey look at these filters”

— Pookie (@ThotPuncher) November 1, 2015

The company quickly went into damage control:

We are not stockpiling your private Snaps! Our updated Privacy Policy & Terms of Service explained https://t.co/rQhFzmB2rj

— Snapchat (@Snapchat) November 2, 2015

In the blogpost, Snapchat promised it was not storing the videos and pictures sent over the platform: “Snapchat is not—and never has been—stockpiling your private Snaps or Chats. And because we continue to delete them from our servers as soon as they’re read, we could not—and do not—share them with advertisers or business partners.

“The main thing we did was to rewrite the Terms and Privacy Policy so that they’d read the way people actually talk. We always try to be upfront and clear with our community.”

As reported in B&T, a similar controversy happened to Spotify when its updated privacy policy said the music streaming company could access its users’ location, contacts, photos, videos and microphone.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.


TAGGED: Marketing Briefs, Meat & Livestock Australia, Social Media
Share
Erin M Doyle
By Erin M Doyle
Follow:
Erin Doyle is an experienced digital marketing specialist and comms expert.

Latest News

Australian Prime Minister Anthony Albanese.
TV Ratings (1/4/2026): No MAFS, No Worries Seven News Wins The Night
02/04/2026
Ad Spend Down 3% YTD, But Nine’s Olympics Pushes Streaming 22.5%
02/04/2026
2degrees Rings Up Real Connection In Scroll-Stopping Campaign Via TBWA\NZ
02/04/2026
How AI Search Is Impacting Your Brand & Your Complete GEO Playbook
02/04/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?