Six New Influencers, Including Two Non-Bloggers, Join The Remarkables Team

Six New Influencers, Including Two Non-Bloggers, Join The Remarkables Team

Influencer connections agency The Remarkables Group has announced six new influencers to its group, moving the scope of its talent beyond the blogosphere with the announcement of partnerships with Sarah Wilson’s I Quite Sugar, and Balance by Deborah Hutton, owned by its namesake.

I Quit Sugar was launched by media personality Sarah Wilson in 2013 and has gone on to create online programs, books, e-books and products to help its audience live healthier lives. Since its inception, over one million people have quit sugar using its books and programs.

Balance by Deborah Hutton is created and edited by Australian media personality and brand ambassador Deborah Hutton, a recognisable and well-known personality in Australia, who with her team has created an online presence that brings together a team of expert coaches to help women aged 45+ find a more successful and happier life.

Founder and managing director of The Remarkables Group Lorraine Murphy said, “This is an exciting time for our business. We have built our offer on the power of influencers, and welcoming two enormously influential online presences like I Quit Sugar and Balance by Deborah Hutton extends that scope further for us.

“Both have built powerful digital footprints and engaged, motivated audiences who look to them for trusted recommendations.”

Zoe Eaton, CEO of I Quit Sugar said, “In just three years, I Quit Sugar has established itself as one of Australia’s most trusted health and wellness brands, breaking down the latest nutritional trends with its community of 1.8m. We’re looking forward to partnering with The Remarkables Group to create authentic partnerships.”

Deborah Hutton said, “I’ve been incredibly impressed watching Lorraine and her team build The Remarkables Group into a digital agency powerhouse. We are thrilled to be working alongside the team and believe this partnership will deliver brands the opportunity to engage with insightful curated content that connects strongly with our 45+ audience.”

The agency also announced four more signings – winners of its inaugural Rising Soci@l Star Talent Search this year. They are Mr Weekender (Travel category winner), Nikkia Joy (Beauty), Alice in Healthyland (Health) and Sophie Luxe (Fashion). The winning influencers are now working with category partners Priceline, Qantas and Bonds.

Lorraine Murphy added, “With these six new signings, we have added an audience of 2.5m to our existing group. Our influencers have a direct line to this audience, the majority of whom are females aged 25-55.

“That’s a compelling offer to brands seeking to create authentic relationships with what is arguably the most powerful demographic when it comes to Australian consumers.”

Please login with linkedin to comment

Soap the remarkables group

Latest News

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB
  • Advertising

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB

Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]

The MINT Partners Expand Client Line-Up For 2021
  • Marketing

The MINT Partners Expand Client Line-Up For 2021

The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]

The Women Who Shaped Technology In 2020
  • Technology

The Women Who Shaped Technology In 2020

Here's more confirmation of B&T's commitment to International Women's Day. And just wait for International Hot Dog Day.

by B&T Magazine

B&T Magazine
Samantha Armytage To Leave Sunrise
  • Media

Samantha Armytage To Leave Sunrise

To her credit, NO ONE in Australia has had their weight & their ovaries profiled by media quite like Samantha Armytage.