SCA Snares ARN’s Daniel O’Callaghan As New Digital Sales Manager

SCA Snares ARN’s Daniel O’Callaghan As New Digital Sales Manager
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



SCA has announced the appointment of a new national digital sales manager, responsible for leading its fast-growing digital sales team. 

Daniel O’Callaghan (pictured) joins SCA with a wealth of media experience in audio both digital and broadcast including almost five years at Australian Radio Network and iHeart, as well as sales manager stints at S&J Media Group, and extensive experience in planning and strategy roles for industry trade body Commercial Radio Australia, as well as agency side, in both European and Australian markets. 

In the newly created role, O’Callaghan will be responsible for leading the digital sales team to accelerate digital audio revenue growth through the LiSTNR platform across radio, podcasts, music and news, as well as SCA’s exclusive partnerships with SoundCloud and Sonos Radio. 

O’Callaghan will also be responsible for growing relationships with key digital agency teams and programmatic trading desks, along with providing strategic campaigns and pitch support for multi-platform campaigns. He will report to SCA head of digital sales and operations Jonathan Mandel. 

“Dan brings extensive experience in building and fostering relationships with agencies and brands, as well as leading teams to achieve exceptional results. We know he’s the right fit to grow and promote our LiSTNR Network offering and drive our agenda to double the size of the overall digital audio market. His industry knowledge, natural curiosity for technology and sound understanding of the growing digital audio space will be a key benefit to the new role,” Mandel said. 

SCA chief sales officer, Brian Gallagher, said: “The national digital sales manager role is an important one in our new sales leadership structure for digital audio, following the successful launch of LiSTNR. LiSTNR provides vast opportunities for the advertisers, offering addressable, engaged audiences at scale across multiple platforms. Daniel’s track record of driving continued revenue success throughout his career puts him in good stead to lead our digital sales team and build on the strong advertiser response to our LiSTNR offering.”   

Commenting on his new role, O’Callaghan said: “I’m absolutely thrilled to be returning to SCA and to have the opportunity to work with clients on advertising solutions that combine the unrivalled intimacy of audio connections, with the scale, targeting and integration capabilities of the LiSTNR platform. Streaming and podcasts are the new frontier of audio and I’m excited to be part of SCA’s LiSTNR journey.” 

O’Callaghan’s appointment is effective from September. 

Please login with linkedin to comment

ARN Radio SCA

Latest News

Howzat! The Zoo Republic And Sanitarium Bowl Launch AR Weet-Bix Prize-Bowl Promo
  • Advertising
  • Marketing

Howzat! The Zoo Republic And Sanitarium Bowl Launch AR Weet-Bix Prize-Bowl Promo

Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.

Independent Agency Indago Digital Adds Four New Clients
  • Marketing
  • Technology

Independent Agency Indago Digital Adds Four New Clients

Indago Digital has announced four new client wins, as the independent agency continues its growth trajectory. Indago’s new clients are P&N Bank, Oneflare, salary packaging company Smartgroup, and charity Kids Giving Back. The agency will handle a combination of SEO and paid search for each client. Indago’s digital managing director, Gary Nissim (pictured above), said: “The […]

DDB Honours Legacy Of First Copy Chief Phyllis Robinson On Her 100th Birthday
  • Marketing

DDB Honours Legacy Of First Copy Chief Phyllis Robinson On Her 100th Birthday

Phyllis Robinson was one of the founding employees of Doyle Dane Bernbach back in 1949, the agency’s first copy chief and the first female copy chief in the United States. Robinson was a pioneer, not just for women but for the creative advertising revolution that she helped ignite, changing the face of the industry forever. […]

Make A Wish Foundation Names Mindshare New Zealand As Media Partner
  • Media

Make A Wish Foundation Names Mindshare New Zealand As Media Partner

Mindshare New Zealand has announced its new partnership with Make-A-Wish Foundation, a purpose-driven charity with a mission to create life-changing wishes for children with critical illnesses. The partnership, which is effective immediately, will elevate Make-A-Wish Foundation’s digital marketing strategy in New Zealand. It will aim to increase and nurture donors, drive brand awareness and ultimately […]

The Australian Marks 10 Years Digital Subscription Milestone
  • Media

The Australian Marks 10 Years Digital Subscription Milestone

The Australian is celebrating a decade since it became the first general newspaper in Australia to launch its digital subscription model, marking the beginning of a new economic model for Australian newspapers. Since launching, digital subscriptions have grown to represent a majority of The Australian’s total reach, paid audience and consumer revenue. In 10 years […]

PodSpot Studios Expand To Sydney & Gold Coast
  • Media

PodSpot Studios Expand To Sydney & Gold Coast

PodSpot Studios, the first network of purpose-built studios founded by content creator and former breakfast radio host Dave Matthews, has launched in two new locations as it gears up for further national expansion amid Australia’s podcasting boom. PodSpot Studios is a collaboration between Matthews’ podcast production company PodSpot and the ASX-listed WOTSO Property, which owns and […]