B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • Meta
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: RoyalAuto iPad app wins iMonitor applause
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > RoyalAuto iPad app wins iMonitor applause
Media

RoyalAuto iPad app wins iMonitor applause

Staff Writers
Published on: 16th October 2013 at 10:11 AM
Staff Writers
Share
3 Min Read
SHARE

THE RACV member magazine,  RoyalAuto has travelled far beyond Victorian iPads to be rated among the world’s best magazine apps by the authoritative iMonitor scale.

The iPad app, developed and designed in Australia by RACV and Oomph HQ, was one of only three Australian titles out of 25 worldwide to achieve the top five gold star certification from iMonitor, which tracked more than 8000 magazine and news apps from 70 countries over the course of 2012.

RoyalAuto was awarded a perfect score for the app’s interactivity, ease of sharing articles via social media and video content. The app’s design and ease of use were also rated highly, scoring 4.5 out of a possible 5.

RACV manager member communications and RoyalAuto publisher Alison Dean said receiving such an accolade during the first 12 months of publishing via the iPad app was a tremendous result.

"We've always had fantastic content in the paper magazine, and to see how well it can translate to an iPad platform is a credit to all those involved,” Dean said.

“We've been able to utilise the full potential of the iPad with this app, and it is great to see RoyalAuto ranked among the top 25 news and magazine apps in the world.”

Dean said the iMonitor result backed up the endorsement readers had given the app.

"We have an average rating of 4.5 out of 5 on iTunes. We’ve also been the number one travel app on Newsstand at various times, and on average we sit between third and  fifth,” Dean said. 

"Our users say things such as 'engaging’ and 'beautiful’. We’re delighted that our readers find our app so easy to use.”

RoyalAuto is published in house by RACV for its members, and its core content of travel/leisure, motoring/mobility, competitions, events and member benefits has made it the highest-circulating magazine in the state, and the highest-circulating monthly magazine in Australia.

It has been published on iPad using the Oomph app publishing platform since September 2012.

Oomph CEO Keith Ahern said he was proud his company's work was being recognised internationally. 

“With Oomph we set out to build a simple, smart way of creating interactive content that pushed the iPad to its limits. We wanted pages to come alive and tell stories in new and interesting ways. For users, we wanted them to think – this is how an iPad magazine should be,” Ahern said. 

The scores for the iMonitor certification can be vieweed here.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?