Reddit has its first four alpha partners for Reddit’s Ads API.
VidMob, Sprinklr, adMixt, and PMG are foundational partners in developing Ads API, part of our wider Marketing API offering.
The announcement comes as Reddit builds its developer ecosystem and creates industry-leading solutions for clients.
These partnerships will empower advertisers to measure creative efficacy, automate scale, and optimize their campaigns to drive increased usability, efficiency, and functionality of their Reddit Ads.
The first step towards our wider Marketing API ecosystem, Reddit’s Ads API will offer benefits to all advertisers, including enterprise clients spending at scale who will be able to streamline their spend, as well as new and self-serve advertisers who will benefit from a more seamless process as they get started on Reddit.
Currently, in development, the ecosystem is part of Reddit’s ongoing commitment to elevate the Ads experience for its growing advertiser community as it continues to scale.
Reddit COO, Jen Wong said, “We have long had the aspiration to build an ecosystem of partners via our API that enables more effective and efficient campaign management on our platform. The Reddit Ads API will allow a global, diverse set of partners and clients to access all the capabilities we have built and continue to develop to drive performance.”
“These foundational alpha partners represent some of the best and brightest across the industry in terms of innovation, creativity and adtech. Having them join our developer ecosystem is tremendously exciting.”
Sprinklr VP, Jim Tomanchek, said, “For years, Reddit has provided an essential community for Sprinklr customers to gain valuable insights.
“We are excited to further strengthen our relationship with Reddit by adding advertising as a new capability for brands, providing them with a single, unified platform to scale advertising efforts on Reddit with strong governance, automation, and AI.”
