Radio Ratings Set To Be Delayed A Week Due To Lockdowns

Radio Ratings Set To Be Delayed A Week Due To Lockdowns

The release of the fifth metropolitan radio survey of the year will be delayed by one week to August 31 as a result of stricter lockdown restrictions announced by the NSW Government this week.

Industry body Commercial Radio Australia (CRA) said ratings provider GfK had requested additional time to process the data. This comes as a result of a large percentage of GfK’s administration and data processing staff being based in the expanded group of eight Local Government Areas (LGAs) listed as of concern and now subject to harsher lockdown conditions.

“GfK has been impacted by the new rules which restrict travel out of the eight LGAs of concern to authorised essential workers only.  The actual survey work itself is not affected, but a short extension of time is required for processing the results given the challenging circumstances,” CRA chief executive officer Joan Warner said.

“GfK is well prepared with contingency plans already in place but to take into consideration any delays due to the hard lockdowns, CRA agreed to allow a little more time for the processing of the results.”

The radio ratings involve one of the largest survey samples in Australia behind the Census, with more than 60,000 people surveyed each year.




Please login with linkedin to comment

Commercial Radio Australia

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]