With the success of Asia and Australia office launches, end-to-end market research and insights platform PureSpectrum has hired further senior talent to bolster its regional offering.
Vanessa Scholla joins the Sydney-based office as senior account director to help drive the end-to-end marketplace and insight platforms offering across the two markets.
Previously a six-year veteran at PureProfile, Scholla brings 14-plus years of client management and customer success directorship to the founding team.
Anthony O’Brien, PureSpectrum’s VP of ANZ, commented: “Being able to attract seasoned and driven talent like Vanessa is a testimony to both our product and the excitement around our ANZ expansion. With Vanessa, we know that we will continue our momentum and our clients are in great hands.”
James Rogers, PureSpectrum’s APAC managing director added: “Since launching in Singapore and Sydney, we have been inundated with interest regarding PureScoreTM, our leading (and the industry’s only) respondent level scoring system as well as our core product offerings. I believe having Vanessa join Anthony on the ground will cement our position as a leader in data quality.”
