As part of the new digital strategy, Pollen has launched a social campaign centred on hiring a new social media content creator and food stylist for the Simon Johnson brand.
Driving awareness and traffic to the website and encouraging conversation amongst millennial audiences about the Simon Johnson brand, the social campaign aims to unearth a passionate foodie for this dream stylist role, whilst relaunching the brand across the maker culture and foodie community.
The winner will be personally selected by Simon Johnson with help from two of Australia’s highly awarded chefs Quay’s, Peter Gilmore and The Bridge Room’s, Ross Lusted. The role will be based out of the Simon Johnson office in Sydney. The chosen candidate will manage, create content and curate the Simon Johnson primary social channels and website.
In order to participate, foodies just pick any Simon Johnson product, style it, shoot and post it to Instagram using the hashtag #hiremesimon tagging @simonjohnsonprovidore
“This campaign is a prime example of what Pollen sets out to do in relation to redesigning today’s digital businesses from the ground up,” explains Pollen director Brett Mitchell.
“It’s a completely new take on the future of hiring disconnected millennials and we trust it will also be adopted by other future minded businesses,” he said.
“The campaign idea is playing to the whole Instagram food porn obsession, there is a lot of people doing this now and if they love it that much, and are good at it, they can now score themselves a job.”
Says Simon Johnson, founder of the brand: “The reinvention of our digital offering now means that we can move forward in good steed for modern times. Pollen’s strategy really heroes the stories of our amazing producers and products in a way that our food loving audience will connect with.”
To view learn more about the campaign visit: https://www.simonjohnson.com/hiremesimon/
Omnicom agencies are committing to move beyond the binary to mark International Pronouns Day as part of Open Pride, a global employee resource group committed to inclusion and diversity. As part of the initiative, Omnicom agencies, including DDB, PHD and Clemenger Group, have committed to ensuring all policies promote gender-inclusive language and have encouraged staff […]
As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]
Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]
Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]
Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]
Cat litter brand, Breeders Choice, produced by FibreCycle, has made a bold move to get pet owners caring more about cats’ waste with a series of animated videos featuring a new tagline and a full marketing program. The “Choose Better, Choose Ginger” campaign launched this week via a unique collaboration of independent Melbourne agencies led […]
To mark a twenty-one year milestone the iconic Victorian ice cream brand, Timboon Fine Ice Cream, has revealed a modernised new look for their take home tubs. Tim Marwood, third generation farmer and founder of Timboon Fine Ice Cream, explains why the anniversary provoked the upgrade. “There’s not too many small family rural based ice […]
Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]