Paramount+ is widening its subscription offering to include a premium tier, as well as an advertising tier.
Paramount says the premium tier will cost users $13.99 a month/ $124.99 annually and will be launched on the 16th of November.
It will include blockbusters, exclusive originals, and hit shows that can be viewed on premium quality formats, including 4K UHD, HDR10, Dolby Vision, and Dolby Atmos.
Currently, Paramount+ offers just one subscription offering coming in at $9.99 a month.
Premium subscribers can also utilize four concurrent streams (instead of the two streams that come with the standard plan), unlocking entertainment for the whole family to enjoy at the same time.
It didn’t give much detail on the advertising tier, other than saying it will be rolled out in 2024.
“After expanding our footprint to more than 45 markets last year, we are focused on scaling our business and providing customer choice. Following the launch of the Mobile plan in Mexico and Brazil, the introduction of the Premium and Ad-supported plans will give us the ability to better serve different consumer segments by providing multiple pricing options while also tapping into tremendous opportunities among our advertising and brand partners,” said Marco Nobili, executive vice president, and international general manager for Paramount+.
