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B&T > Media > Pac Mags Appoints New Head Of Insights & Strategy
Media

Pac Mags Appoints New Head Of Insights & Strategy

Staff Writers
Published on: 19th July 2018 at 10:23 AM
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Seven West Media’s Pacific Magazines has announced the appointment Rebecca Alexander-Head as its new insights and strategy chief.

Alexander-Head (pictured above) began her career with a series of brand and strategy roles in both the Netherlands and UK before joining Millward Brown’s strategic insights team.

In 2013, she moved across to Diageo Australia to lead its insights and planning division, working across all brand, shopper and innovation strategies including the launch of Smirnoff Double Black and Bundaberg Rum’s new premix offering.

Most recently, Alexander-Head was the general manager of start-up research agency PLAY.

Nicole Bence, commercial director at Pacific, said: “Data and insights are fast becoming Pacific’s front line guiding our retail, commercial, audience, marketing, loyalty and product strategies.

“Rebecca will play a lead role in driving this as we continue to reengineer the business.”

Bence said a key part of Alexander-Head’s remit will involve embedding Pacific’s new consumer insight approach and data proposition, Seventh Sense.

“She is experienced at driving advanced outcomes for clients and will deliver critical thinking around how we help the brands we work with unlock consumer behaviour change and drive growth,” Bence said.

Commenting on her appointment, Alexander-Head said: “Pacific’s brands and culture of entrepreneurship attracted me to this role.

“It’s a once-in-a-lifetime opportunity to be part of a transformative business as we redefine our commercial strategy and the role insights play in the industry moving forward.”

Also joining the Pacific team is Eddie Liu, who comes on board as insights manager. Liu will lead the company’s quantitative research offering, and his background includes stints at Millward Brown Sydney, Optus and most recently Virgin Media London.

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TAGGED: pac mags, pacific, Pacific Magazines, Rebecca Alexander-Head
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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