oOh!media To Relaunch Hijacked As Uni Junkee

oOh!media To Relaunch Hijacked As Uni Junkee
SHARE
THIS



In line with its strategy to engage audiences and deliver an integrated offline and online presence for advertisers to reach their audiences, oOh!media has today announced that its Hijacked content platform will be re-launched as Uni Junkee.

The move, announced by oOh! CEO Brendon Cook and Junkee Media CEO Neil Ackland is the latest step in oOh!’s content play which forms part of the company’s broader digital strategy.

“Three years, ago we launched Hijacked that set us on a strategic direction placing content and audience connection as the key differentiator to our digital strategy, and one that has delivered huge value for entire oOh! Business,” Cook said.

“Today is an exciting step in the evolution of content as part of the out-of-home sector, and one that we believe will further benefit advertisers that want to reach the youth audience and, in particular, Millennials and Gen Zs.

“Hijacked has successfully been growing its university audiences through the publishing of entertaining and informative content about issues affecting students.

“We now see it as a natural step to take the pioneering work Hijacked did with university students and put it into the Junkee stable.

“This will not only enable us to elevate the university offering by drawing on Junkee’s expertise in creating content designed specifically to engage hard-to-reach audiences, but create a new touch point for the Junkee brand among younger audiences as they enter tertiary education.”

Hijacked was created by oOh!media in 2014 to provide a platform for advertisers to connect with uni students, and amplified the online content written by students for students across oOh!’s digital screens on university campuses across the country.

Under the guidance of managing editor Lisa Omagari and editor Lauren Piggott, the platform has continued to drive increased readership, which over the past year has been further accelerated as it has benefitted from Junkee’s expertise in youth publishing.

In the last month, Hijacked achieved its strongest result on record, with more than 195,000 sessions, 133,000 users and 228,000 page views.

Ackland said: “Hijacked was a real trailblazer in utilising online and out of home to target audiences and build a community through combining two powerful mediums. Like Hijacked, Uni Junkee will provide content through a student lens.

“We recently announced new areas of Junkee based around interests like music, video and politics, and we will be adding student-specific content from Uni Junkee that we know the audience will love.

“The need for content to live both on and off platform in this age is paramount. Uni Junkee will also be amplified to 1.3 million students across 106 campuses nationally on Locate by oOh!’s study network, and through social channels for Uni Junkee and other Junkee titles.”

The relaunched platform, which goes live on Monday 17 July, will continue to be led by Omagari and Piggott.

Please login with linkedin to comment

Hijacked ikon group sydney MYOB Uni Junkee

Latest News

WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.

by B&T Magazine

B&T Magazine
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]

  • Technology

Why Apple Is Building Up Its Search Engine

Forget the shiny gadgets & skivvies, evidence is mounting that Apple could possibly be the Fourth Order Of The Sith.

by B&T Magazine

B&T Magazine