oOh!media To Relaunch Hijacked As Uni Junkee

oOh!media To Relaunch Hijacked As Uni Junkee

In line with its strategy to engage audiences and deliver an integrated offline and online presence for advertisers to reach their audiences, oOh!media has today announced that its Hijacked content platform will be re-launched as Uni Junkee.

The move, announced by oOh! CEO Brendon Cook and Junkee Media CEO Neil Ackland is the latest step in oOh!’s content play which forms part of the company’s broader digital strategy.

“Three years, ago we launched Hijacked that set us on a strategic direction placing content and audience connection as the key differentiator to our digital strategy, and one that has delivered huge value for entire oOh! Business,” Cook said.

“Today is an exciting step in the evolution of content as part of the out-of-home sector, and one that we believe will further benefit advertisers that want to reach the youth audience and, in particular, Millennials and Gen Zs.

“Hijacked has successfully been growing its university audiences through the publishing of entertaining and informative content about issues affecting students.

“We now see it as a natural step to take the pioneering work Hijacked did with university students and put it into the Junkee stable.

“This will not only enable us to elevate the university offering by drawing on Junkee’s expertise in creating content designed specifically to engage hard-to-reach audiences, but create a new touch point for the Junkee brand among younger audiences as they enter tertiary education.”

Hijacked was created by oOh!media in 2014 to provide a platform for advertisers to connect with uni students, and amplified the online content written by students for students across oOh!’s digital screens on university campuses across the country.

Under the guidance of managing editor Lisa Omagari and editor Lauren Piggott, the platform has continued to drive increased readership, which over the past year has been further accelerated as it has benefitted from Junkee’s expertise in youth publishing.

In the last month, Hijacked achieved its strongest result on record, with more than 195,000 sessions, 133,000 users and 228,000 page views.

Ackland said: “Hijacked was a real trailblazer in utilising online and out of home to target audiences and build a community through combining two powerful mediums. Like Hijacked, Uni Junkee will provide content through a student lens.

“We recently announced new areas of Junkee based around interests like music, video and politics, and we will be adding student-specific content from Uni Junkee that we know the audience will love.

“The need for content to live both on and off platform in this age is paramount. Uni Junkee will also be amplified to 1.3 million students across 106 campuses nationally on Locate by oOh!’s study network, and through social channels for Uni Junkee and other Junkee titles.”

The relaunched platform, which goes live on Monday 17 July, will continue to be led by Omagari and Piggott.




Please login with linkedin to comment

Hijacked ikon group sydney MYOB Uni Junkee

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]