oOh!media To Relaunch Hijacked As Uni Junkee

oOh!media To Relaunch Hijacked As Uni Junkee
SHARE
THIS



In line with its strategy to engage audiences and deliver an integrated offline and online presence for advertisers to reach their audiences, oOh!media has today announced that its Hijacked content platform will be re-launched as Uni Junkee.

The move, announced by oOh! CEO Brendon Cook and Junkee Media CEO Neil Ackland is the latest step in oOh!’s content play which forms part of the company’s broader digital strategy.

“Three years, ago we launched Hijacked that set us on a strategic direction placing content and audience connection as the key differentiator to our digital strategy, and one that has delivered huge value for entire oOh! Business,” Cook said.

“Today is an exciting step in the evolution of content as part of the out-of-home sector, and one that we believe will further benefit advertisers that want to reach the youth audience and, in particular, Millennials and Gen Zs.

“Hijacked has successfully been growing its university audiences through the publishing of entertaining and informative content about issues affecting students.

“We now see it as a natural step to take the pioneering work Hijacked did with university students and put it into the Junkee stable.

“This will not only enable us to elevate the university offering by drawing on Junkee’s expertise in creating content designed specifically to engage hard-to-reach audiences, but create a new touch point for the Junkee brand among younger audiences as they enter tertiary education.”

Hijacked was created by oOh!media in 2014 to provide a platform for advertisers to connect with uni students, and amplified the online content written by students for students across oOh!’s digital screens on university campuses across the country.

Under the guidance of managing editor Lisa Omagari and editor Lauren Piggott, the platform has continued to drive increased readership, which over the past year has been further accelerated as it has benefitted from Junkee’s expertise in youth publishing.

In the last month, Hijacked achieved its strongest result on record, with more than 195,000 sessions, 133,000 users and 228,000 page views.

Ackland said: “Hijacked was a real trailblazer in utilising online and out of home to target audiences and build a community through combining two powerful mediums. Like Hijacked, Uni Junkee will provide content through a student lens.

“We recently announced new areas of Junkee based around interests like music, video and politics, and we will be adding student-specific content from Uni Junkee that we know the audience will love.

“The need for content to live both on and off platform in this age is paramount. Uni Junkee will also be amplified to 1.3 million students across 106 campuses nationally on Locate by oOh!’s study network, and through social channels for Uni Junkee and other Junkee titles.”

The relaunched platform, which goes live on Monday 17 July, will continue to be led by Omagari and Piggott.

Please login with linkedin to comment

Hijacked ikon group sydney MYOB Uni Junkee

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]