Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol.
The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns.
The global drinks group boasts one of the most comprehensive and prestigious portfolios on the market, covering every category of wine and spirits.
On the appointment, One Daydream CEO & Founder Pru Corrigan says, “We are thrilled to be working with Pernod Ricard to promote such a robust portfolio of truly iconic brands, as well as launching exciting new innovations to the market.”
“We have traditionally played in the beauty and fashion category, however our expansion into alcohol was a long-time coming. We see major opportunities for the alcohol sector to utilise the progressive marketing strategies that are so successful in beauty especially, which as a sector is ahead of the curve.”
The agency continues its foray into alcohol after recently launching multi-beverage brand Batch & Co.
Originally released as a line of non-alcoholic mixers the company has gone from strength to strength, launching a highly successful wine based Spritz-in-a-can range that now retails across Qantas Business Class lounges, David Jones Food Stores, Dan Murphy’s and select BWS stores.
One Daydream managed the launch of Batch & Co via a national PR and digital campaign, with a strong focus on virtual events and influencer marketing.
Pru Corrigan says, “We look forward to the ongoing evolution and growth of our alcohol portfolio as we continue to cement our credentials and expertise in this area. There is so much innovation happening in booze and it’s an incredibly exciting space to be playing in.”
Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]
Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]
National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]
Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator – LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]