NOVA Snares Seven Sales Director Nicole Bence As CMO

NOVA Snares Seven Sales Director Nicole Bence As CMO

NOVA Entertainment has appointed former Seven digital sales director, Nicole Bence, as its Chief Commercial Officer.

Bence will be responsible for the development and execution of NOVA Entertainment’s commercial strategy and will work closely with NOVA’s senior commercial leaders, taking responsibility for creating commercial opportunities for clients and brands and capitalising on the strength of NOVA’s digital audio and broadcast platforms.

Bence will also lead NOVA’s commercial function including agency and direct sales, digital commercial teams and inventory management.

“I have absolutely loved my time at Seven and the opportunity it provided to be a part of their digital transformation and growth. Driving innovation within traditional media channels is something I’m incredibly passionate about, as well as inquisitively thinking about what’s next, how consumer behaviour will evolve and what that means for brands, so I’m excited about this new opportunity. Like video, there are huge opportunities in audio, and whilst NOVA have an already impressive digital product suite, I believe my experience and thinking will meaningfully contribute to their next phase of growth and transformation. NOVA is one of the industry’s most respected media brands, known for their strategic abilities to unlock the power of their talent and platforms to connect brands with audiences, and am beyond excited to rejoin the NOVA family and work with a team of their calibre.”

Most recently, Bence was commercial director for Pacific Magazines (Seven West Media). She had previously been digital commercial director for NOVA Entertainment, and has held multiple roles for Newslifemedia (News Corporation) including group sales director, sales & strategy director and head of brand strategy and was group sales manager for

“It is wonderful to have Nicole back in our business. She has extensive commercial leadership experience, and her digital credentials are exemplary. Nicole’s track record of leading large commercial teams at some of Australia’s top media businesses, successfully implementing digital transformation and her relentless curiosity and enthusiasm make her a perfect fit with NOVA,” said NOVA CEO Peter Charlton.

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