Nine has announced that it is set to expand and supercharge The Australian Financial Review.
The Australian Financial Review is the only daily business publication in Australia. As one of the world’s most enviable masthead subscription models, it has expanded into a fully integrated, cross-platform superbrand spanning print, digital, podcasts, market-leading summits and extensive lists business.
The power of the Financial Review allows brands to reach an affluent audience at scale by staying in its ecosystem longer than ever.
From daily analysis and razor-sharp focus on finance, business and political news, coupled with the monthly AFR Magazine, recently launched quarterly lifestyle title Fin Magazine and Walkley Award-winning podcasts, the Financial Review editorial ecosystem supports news-breaking events and summits, plus market-leading lists, allowing advertisers to reach key decision makers at scale.
Jo Clasby, Nine’s director of sales and total publishing, said: “The Australian Financial Review is a powerhouse masthead, with the heritage of its brand, the power of its independence and its ability to be future-focused a really attractive combination for advertisers.
“We’ve had huge success developing relevant sponsorship opportunities on topical issues such as sustainability through initiatives like our Carbon Challenge and issues facing current financial market conditions. We are finding innovative ways and means of allowing our clients to capitalise on the engaged audience of the Financial Review powerhouse.”
With innovative lists that reflect the interests of the Financial Review readership – including Sustainability Leaders, BOSS Young Executives, Best Places to Work and Most Innovative Companies, among others – as well as news-generating live events ranging from mining, banking and cryptocurrency to property, ESG and energy and climate summits, a Total Publishing proposition ensures brands can connect with Australia’s most powerful people.
With the esteemed Financial Review Rich List marking its 40th anniversary in 2023, the masthead continues to set the agenda in business and political news, and is the daily habit of successful people.
Editor in chief Michael Stutchbury, said: “The Financial Review is coming out of the global pandemic in stronger shape, posting market-leading increases in readership, cementing our premium digital subscription model, innovating with new products such as Carbon Challenge and Fin and expanding our experienced and expert newsroom while some competitors are contracting theirs,”
