Nielsen Data: ABC Tops Digital News Rankings

Nielsen Data: ABC Tops Digital News Rankings

Australians continue to seek out information and return to news websites for regular updates as a second wave of COVID-19 has emerged, with ABC News Aussies’ top choice.

In fact, according to Nielsen Digital Content Ratings data released today, Aussies collectively spent nearly 45 million hours engaging with news content online for the month, an increase of 51 per cent when compared to July 2019.

According to Nielsen’s Digital Content Ratings, the most substantial year-on-year percentage increase was seen via computers, with a 54 per cent increase in total time spent, whilst mobile saw a 50 per cent increase in total time spent when compared to July 2019.

Year-on-year engagement increases were seen across most age groups with people 65+ seeing the largest percentage increase, spending 82 per cent more time engaging with news content online when compared to the same month last year.

People aged 35-44 (up 68 per cent ) and 45-54 (up 60 per cent) also saw substantial year-on-year increases in time spent engaging with current events & global news content.

Nielsen Digital Content Ratings reported that ABC News websites retained the top position, with a unique audience of 13.3 million for the month of July 2020.

News.com.au ranked second with a unique audience of 11.6 million, followed by nine.com.au (11.1 million) and Daily Mail Australia (10.7 million).

7NEWS ranked fifth with a unique audience of 10.3 million.

All of the top ten current events and global news sites saw a month-on-month increase in unique audience, with seven of those 10 sites seeing a double digit percentage increase

 




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