B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: News Corp Invests In Augmented Reality Platform Plattar
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > News Corp Invests In Augmented Reality Platform Plattar
Media

News Corp Invests In Augmented Reality Platform Plattar

Kate Dinon
Published on: 18th April 2016 at 6:49 AM
Kate Dinon
Share
4 Min Read
SHARE

Plattar, the world’s simplest augmented reality (AR) creator has closed an oversubscribed seed investment round for AU$1.1 million, led by News Corp Australia and supported by existing prominent private investors.

Established in 2015, Plattar is a cloud-based platform that allows brands, publishers and agencies to create, manage and distribute augmented reality content in a simple, cost-effective way.

The platform comprises a template driven app builder and content management system for managing AR experiences, and can deploy content to any device. Plattar operates on a software as a service subscription model, and for larger projects provides bespoke content solutions, integration and support.

Plattar has established a blue chip early client base in Australia, New Zealand and the US that includes Fortune 500 and ASX 100 companies. Plattar has proven the potential for its AR technology across industries, and for multiple applications – from marketing and brand awareness purposes, through to commercial and industrial applications.

Speaking about the investment, News Corp Australia’s chief technology officer Alisa Bowen said, “We are delighted to announce our investment in Plattar. Augmented reality is a major component of the the next wave of consumer engagement, and we are excited to be bringing this capability to News.

“Working with Rupert, Steve and the Plattar team on a partnership with REA Group and Ray White in February confirmed the huge potential in the platform, and we will be looking to integrate AR and Plattar across many more of our publications.

“This investment is also News Corp Australia’s first ever seed investment, which shows our belief in both the technology and in Plattar.”

Plattar has established a blue chip early client base in Australia, New Zealand and the US that includes Fortune 500 and ASX 100 companies. Plattar has proven the potential for its AR technology across industries, and for multiple applications – from marketing and brand awareness purposes, through to commercial and industrial applications.

Speaking about the investment, News Corp Australia’s chief technology officer Alisa Bowen said, “We are delighted to announce our investment in Plattar. Augmented reality is a major component of the the next wave of consumer engagement, and we are excited to be bringing this capability to News.

“Working with Rupert, Steve and the Plattar team on a partnership with REA Group and Ray White in February confirmed the huge potential in the platform, and we will be looking to integrate AR and Plattar across many more of our publications.

“This investment is also News Corp Australia’s first ever seed investment, which shows our belief in both the technology and in Plattar.”

AR is a cutting-edge technology that adds layers of digital information – videos, 3D models, live streams, images, audio – directly on items in the physical world. AR allows brands, publishers and agencies to create immersive and interactive experiences that link the digital and physical worlds.

Annual investment in augmented and virtual reality companies is at an all-time high with a record breaking US$1.1 billion already invested into AR and VR companies in 2016, according to a new report issued by Digi-Capital. The same report predicted that “The augmented reality (AR) market will be a US$150B industry by 2020”. Plattar is currently in private beta and is taking expressions of interest.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Marketing strategies, plattar
Share
By Kate Dinon
Kate is a well-regarded public relations and communications professional with experience in the resources and technology sectors. She has worked extensively at ExCo and Board level in her roles at listed companies in Australia, the UK and Switzerland, managing culture and corporate communications. She has completed executive programs in international communications strategy at Columbia University in New York and an advanced management program at INSEAD in France.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?