Stratosphere has been appointed media agency by one of Australia’s largest vitamins companies, Nature’s Care.
Stratosphere’s remit will include media strategy, planning and buying, with Nature’s Care’s tipped to have an increased presence in market under new ownership.
Nature’s Care has been one of Australia’s fastest growing vitamins and supplements businesses over the last five years and is uniquely operating as a brand owner and manufacturer within the category.
From family origins with a 30 year history in Australia, Nature’s Care is best known for their Healthy Care vitamins and supplements range.
Nature’s Care brand director, Richard Knight said of the appointment: “We’ve got ambitious plans for growth and Stratosphere are an ideal partner to help us see that come to fruition.
“We were really impressed with Stratosphere’s data-led consumer insights and unique approach to media buying, and have full confidence in their ability to deliver a genuine return on our media investment.”
Stratosphere group media director, Justen Duggan said: “We’re excited about the prospect of working with Nature’s Care and helping them achieve their aggressive growth targets.
“We’re uniquely placed as an agency in terms of our retail smarts and experience in this category, and pride ourselves on our record of delivering results for our clients.
“We look forward to working with Richard and the team at Nature’s Care and are confident this will be the start of a long and successful partnership.”