Popular dating app Tinder has announced it is partnering with the Sydney Gay & Lesbian Mardi Gras for its 40th anniversary festival this year.
Tinder is going completely rainbow for the event with a colourful float in the Mardi Gras parade.
The app will also host an interactive space on Fair Day to help experienced ‘swipers’ and curious newbies get the most out of their Tinder experience, and make meaningful matches throughout the carnival.
Jonathan Badeen, co-founder and chief strategy officer at Tinder, said: “Participating in Sydney’s Mardi Gras is one more step towards our commitment to the community around the world – from our recent Pride celebrations in the US, UK, France, Germany and Spain, to many future events and efforts that celebrate diversity.”
Sydney Gay & Lesbian Mardi Gras CEO Terese Casu said: “We are very pleased to welcome Tinder to partner with us at our 40th anniversary festival. We look forward to celebrating love with them as they continue to show their support for the LGBTQI+ community.”
The Mardi Gras runs from Friday 16 February 2018 to the iconic parade on Saturday 3 March 2018.