Local services marketplace, Airtasker, has been rebranded by Koto to symbolise the “go-getter energy” of the service’s user base.
The new visual identity leans heavily on flat design and a new Airtasker blue dominates the app’s UI and design cues.
Chief Marketing & commercial officer, Noelle Kim said:
“Airtasker has been a local services marketplace for over 10 years in Australia. And now, as we plan for serious global expansion, we have a design that represents our future, and the future of our community.”
“The creation of our bold Airtasker blue reflects everything we love about our community; their energy and let’s-get-it-done attitude. Colours and motion convey a lot about a brand and we updated our logo and Airtasker blue to convey a message beyond trust – it is the leap off the page energy of our community. We wanted to update our brand to reflect our global ambitions.
“The brighter colour, our go-getter personality, friendly motion are all designed to be memorable which will help us achieve cut-through, particularly in our newer markets.”
The company said that the new look puts everyday experts in the spotlight highlighting all of their wonderful skills by using expressive illustrations, bold new colours and action-packed imagery, capturing the energy of the community of go-getters.
