This Valentine’s Day, Klarna launches unique service to support customers who have left gift shopping too late or worse, forgotten completely. The “Blame it on Klarna” email generator will shift the blame from forgetful partners to Klarna, in an attempt to save relationships on the most romantic day of the year.
The nifty service will help customers buy time to find an extra special gift with the added relief of not appearing to have neglected gift buying completely.
Those in need of support simply need to visit the site, enter their email address and automatically receive an email from Klarna apologizing for an imaginary delay or for accidentally “cancelling” an order.
Once received, the digital apology letter is shown to the partner and peace is (hopefully) restored to the relationship.
When it comes to utilizing the “Blame Klarna” email generator, historical Klarna data predicts that men may benefit the most from the service. In 2021, men decreased their average order value for “Jewellery and Accessories” in the lead up to Valentine’s Day but this number drastically increased by 50 per cent the next day-a sign that there was plenty of making up to do by those who forgot the special day.
If successful, Klarna plans to roll out the service for birthdays, anniversaries or any other occasion when buying gifts that may be forgotten.
