Lifestyle content brand and creator community Kin Community Australia, in partnership with B&T, has launched a video series showcasing Australian female video creators.
Women to Watch provides insight into how inspirational women run their businesses, their passions, connection with their audiences and their amazing entrepreneurial spirit.
Each of the local creators profiled on Women to Watch found success on YouTube through sharing content they love, and have used their success to power and build thriving businesses and even launch their own product lines.
The series is a collaboration with B&T as part of its recently launched Changing the Ratio initiative.
The first YouTube creator to be featured on Women to Watch is Canna Campbell, a well-known financial planner, single mother, media personality and author of The $1,000 Project.
She been making videos about financial wellbeing for more than three years and has grown the audience on her SugarMammaTV channel to over 90,000 subscribers.
“It was an honour to be invited to be a part of this incredible opportunity,” Campbell said.
“The world of digital media has allowed me to share my stories, experience and insights to add value to brands and companies. I am so grateful to be able to share what I’ve learned from my journey and adventure through the Kin and B&T Women to Watch series.”
Liz Ferguson, managing director of Kin Community in Australia and New Zealand, said: “Kin Community believes strongly in empowering women through great content, and it is a passion of mine to showcase women’s achievements in our industry.
“We are inspired every day by the drive and business acumen of female video creators around the world. These women are media companies in their own right, and have built astonishing trust and connections with huge global audiences.”
Women to Watch will be distributed via YouTube, with B&T to feature new episodes online each week for the next few weeks.
Kin Community Australia launched in September 2016 as a partnership between Kin Community and Allure Media.
The company uses short-form video, delivered predominantly via social media channels such as YouTube and Facebook, to inspire and inform young women with lifestyle content including food, home and self-improvement categories.
The Kin Australia team works with leading brands and creators across Australia and the Asia-Pacific region to create original content targeted at millennial women on their journey to define home.
The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]
Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care, e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]
Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]
Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]