Dispelling the myth that Germans don’t have a sense of humour comes this comedic gem from Ogilvy Berlin for 160-year-old ketchup brand Curtice Brothers.
The riotous work saw the brand track down the worst, one-star restaurants in Berlin as ranked on Tripadvisor, give the offending eateries bottles of Curtice Brothers to place on their tables, and sat back and waited to see if it improved their reviews.
The campaign is called “Ketchup to the Rescue” and even comes with the tag “Curtice Brothers – making not OK food OK since 1868”.
Following the delivery of the condiment, Ogilvy tracked the dire one-star reviews and if it saw improvement, turned them into outdoor campaigns and placed them close to the offending restaurants.
And it worked! Improvements in the reviews included “walk on by” to “not the worst option” and “horrible” to it’s “OKish”.
Such as been the reaction to the campaign, Curtice Brothers is now planning the stunt in other European cities including the sauce-loving UK.
Check out the accompanying TVC for some extra laughs below:
