Ketchup Brand Hilariously Turns One-Star Restaurant Reviews Into Slightly Less Terrible Ones

Ketchup Brand Hilariously Turns One-Star Restaurant Reviews Into Slightly Less Terrible Ones

Dispelling the myth that Germans don’t have a sense of humour comes this comedic gem from Ogilvy Berlin for 160-year-old ketchup brand Curtice Brothers.

The riotous work saw the brand track down the worst, one-star restaurants in Berlin as ranked on Tripadvisor, give the offending eateries bottles of Curtice Brothers to place on their tables, and sat back and waited to see if it improved their reviews.

The campaign is called “Ketchup to the Rescue” and even comes with the tag “Curtice Brothers – making not OK food OK since 1868”.

Following the delivery of the condiment, Ogilvy tracked the dire one-star reviews and if it saw improvement, turned them into outdoor campaigns and placed them close to the offending restaurants.

And it worked! Improvements in the reviews included “walk on by” to “not the worst option” and “horrible” to it’s “OKish”.

Such as been the reaction to the campaign, Curtice Brothers is now planning the stunt in other European cities including the sauce-loving UK.

Check out the accompanying TVC for some extra laughs below:

 

 

 

 

 

 

 

 

 




Please login with linkedin to comment

Curtice Brothers Ogilvy Berlin

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]