Jeans For Genes For Trains

Jeans For Genes For Trains
SHARE
THIS



Continuing on its roll of impressive transit campaigns, TorchMedia has partnered with Jeans For Genes Day to raise awareness of the event amongst commuters in Sydney. The new campaign will feature across Sydney metropolitan trains in the lead up to Jeans For Genes Day on August 1.

Jeans For Genes Day is a day where people wear their jeans and donate to raise much-needed funds for research into birth defects and diseases such as cancer, epilepsy, and a range of genetic disorders. Every dollar raised helps the Children’s Medical Research Institute to discover treatments and cures, to give every child the opportunity to live a long and healthy life.

The campaign has been designed to communicate with hard to reach commuters, who may not be aware of either the day or what it is trying to achieve. TorchMedia are providing the media space for the charitable organisation, with the train campaign runs from mid-June to late July.

Transit advertising is enjoying an increasingly higher percentage of marketing spend as it is an excellent medium to talk to a hard to reach consumer explained Kirsty Dollisson, General Manager, TorchMedia.

“Commuters’ consumption of media has changed through the digital revolution which has led to an increasing decline in the traditional TV and radio advertising mediums. It’s not because we’ve lost our appetites for news and entertainment; we’re simply consuming it all in different ways.”

TorchMedia manages all exterior advertising on rolling stock in Sydney, Melbourne and Brisbane.

Please login with linkedin to comment

Customers Google Panda Guidelines Volunteering

Latest News

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat
  • Media

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat

From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]