Continuing on its roll of impressive transit campaigns, TorchMedia has partnered with Jeans For Genes Day to raise awareness of the event amongst commuters in Sydney. The new campaign will feature across Sydney metropolitan trains in the lead up to Jeans For Genes Day on August 1.
Jeans For Genes Day is a day where people wear their jeans and donate to raise much-needed funds for research into birth defects and diseases such as cancer, epilepsy, and a range of genetic disorders. Every dollar raised helps the Children’s Medical Research Institute to discover treatments and cures, to give every child the opportunity to live a long and healthy life.
The campaign has been designed to communicate with hard to reach commuters, who may not be aware of either the day or what it is trying to achieve. TorchMedia are providing the media space for the charitable organisation, with the train campaign runs from mid-June to late July.
Transit advertising is enjoying an increasingly higher percentage of marketing spend as it is an excellent medium to talk to a hard to reach consumer explained Kirsty Dollisson, General Manager, TorchMedia.
“Commuters’ consumption of media has changed through the digital revolution which has led to an increasing decline in the traditional TV and radio advertising mediums. It’s not because we’ve lost our appetites for news and entertainment; we’re simply consuming it all in different ways.”
TorchMedia manages all exterior advertising on rolling stock in Sydney, Melbourne and Brisbane.
BBC Global News has announced the launch of a new consumer travel marketplace that enables its audiences to discover, plan and book flights, hotels and experiences. Initially launching in Australia and New Zealand, Discover Beyond draws on the editorial inspiration of BBC Travel, the global features site of BBC.com and powered by TRAVLR’s technology, to […]
Former US President Donald Trump has attempted to trademark a number of words for his new media platform, ‘Truth Social’. The phrases include ‘truthing’ and ‘retruther’ as well as the site’s tagline ‘follow the truth’. According to UK publisher The Independent, the trademark applications were filed to the U.S. Patent and Trademark Office by Holly Collins, a […]
SCA chief marketing officer Nikki Clarkson has been recognised as one of the top 50 marketers in Australia on the prestigious 2021 CMO50 list for the second consecutive year. Clarkson is also the only media industry executive to be recognised as one of the nation’s best marketers. Now in its seventh year, CMO50 recognises Australia’s […]
Alfred (Alfie) Leitao has been appointed chief technology officer of TotallyAwesome, a leading digital-engagement company helping brands safely interact with kids, teens and their parents on the internet. Leitao will join the business’ senior leadership team and will be based in Sydney. “Our engagement with brands wanting to appropriately connect with kids and teens is […]
Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.