Leading Out-of-Home media company JCDecaux today announced that it has received official carbonzero certification through Toitū Envirocare for both its business, and its products and services.
Toitū Envirocare is a New Zealand based certifier with programs that enable businesses to implement programs to measure, manage, reduce and offset their climate impacts to the highest international standards to be more sustainable.
Mike Watkins, country head of JCDecaux New Zealand, said, “Achieving Toitū carbonzero certification has been an 18-month process which has involved our entire New Zealand team. We are proud to receive external recognition for our proactive culture of environmental awareness and look forward to continuing to prioritise our commitment to sustainability in New Zealand.”
In addition to Toitū carbonzero certification, as a global business JCDecaux was the first Out-of-Home company to join RE100 – a global leadership initiative committed to 100 per cent renewable electricity. JCDecaux is the only RE100 Out-of-Home business in New Zealand.
Other key sustainability initiatives for JCDecaux in New Zealand include: a commitment to using 100% renewable energy; implementation of a reduction in energy used for Large Format lighting; investment in Toitū recommended offset credits; encouraging static advertisers to use ‘future banner’ Large Format skins; celebrating sustainable practices by staff; and seeking like-minded agencies and brands to collaborate with on this journey.
