B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • The Growth Distillery
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Integral Ad Science Makes Senior Appointments To Bolster Customer Success Team
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Integral Ad Science Makes Senior Appointments To Bolster Customer Success Team
Advertising

Integral Ad Science Makes Senior Appointments To Bolster Customer Success Team

Staff Writers
Published on: 19th July 2022 at 9:19 AM
Staff Writers
Share
5 Min Read
SHARE

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, has today announced four senior appointments in the Customer Success team in Asia-Pacific (APAC) to accelerate further business growth and superior customer service in the region.

IAS has promoted Rob Kay to VP of customer success APAC, Amanda Soh as head of customer success Southeast Asia (SEA), Hong Kong and Taiwan, and hired Andreas Duus Davidsen as customer success account director, SEA and Jessica Reid as customer success account director, Australia and New Zealand (ANZ).

The team expansion adds commercial expertise and business support to grow customers in the region — while enabling the global and local brands to navigate digital media quality and maximise their digital investments to drive actual business outcomes.

Laura Quigley, SVP APAC, IAS said: “Customer centricity is at the core of what we do at IAS. This customer-centric approach has enabled us to retain global and regional clients by providing a consultative partnership that provides long-term value. These appointments will help continue our teams to provide world-class customer service.

“These senior roles not only reinforce the importance of APAC in IAS’s growth strategy but will also support the keen understanding of clients’ needs and foster deep integrations with clients’ tech stacks, making IAS the media quality partner of choice in the region.”

Rob Kay (pictured, left), who has been with the company for almost six years and helped build IAS’s programmatic business & agency trading desk relationships across Europe, has now actively built a high-performing customer success team across the Asia Pacific region.

In his new role, Kay will continue to lead the regional customer success team and build deep relationships with partners to understand their performance criteria better — ensuring the application of IAS solutions complements their investments and helps deliver better brand outcomes. He reports directly to Laura Quigley, SVP APAC.

Amanda Soh (pictured, centre left), who joined IAS over two years ago, will now take on the role of head of customer success SEA, HK and Taiwan and lead the team driving world-class servicing to one of the fastest growing regions – ensuring efficiency and driving real business outcomes for brands and agency partners. She reports to Rob Kay.

Soh brings a wealth of experience on the agency side. Before joining IAS, she worked with PHD as associate director, and before that, she was with Mindshare Singapore as account director.

Jessica Reid (pictured, centre right) joined IAS as customer success account director for ANZ where she will be responsible for shaping and spearheading the local customer growth and business development strategy. She reports directly to Chanel Barta, the head of customer success, ANZ. Reid brings extensive knowledge within the programmatic ecosystem.

Before IAS, Reid was programmatic business director at Havas Media Group, overseeing all programmatic planning and strategy for Havas UK and leading programmatic innovation & best practices for some of the UK’s most prominent and loved brands.

Andreas Duus Davidsen (pictured, right) joined IAS as customer success account director for SEA and is responsible for partnering with global brands and media agency clients to educate them on how to best utilise IAS’s entire product suite to drive media performance. Duus Davidsen reports to Amanda Soh. He has worked across regions and has deep knowledge of digital media planning and buying.

Prior to joining IAS, he was client director at Dentsu International, responsible for the success of several global and regional campaigns. Before that, he was associate digital director at Havas Media Group.

Rob Kay, VP customer success, APAC, said: “I’m thrilled about the growth of our Customer Success team in APAC. It’s a testament to our investment and continued focus on top-notch client service. It’s an exciting time to be a part of the IAS team right now as we continue to innovate and help build a better industry with our agency and brand partners by achieving real business outcomes through understanding and improving their media quality performance.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: IAS
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?