Integral Ad Science (IAS) has integrated its Publisher Optimization solution into the Amazon Publisher Services (APS) Connections Marketplace.
APS is a suite of cloud services that helps publishers build, monetise, and grow their digital media businesses.
IAS is the first verification provider accessible within the APS Connections Marketplace. The marketplace lets publishers activate multiple technology solutions with little-to-no new development work, saving time and resources and letting them create new revenue opportunities.
Using their existing APS connection, publishers can discover and onboard new tech solutions with a streamlined and more efficient adoption and integration process.
“IAS’s presence within the Marketplace is an important step in addressing publishers’ needs to maximize inventory and increase revenue,” said Yannis Dosios (lead image), chief commercial officer, IAS.
“We are excited to open the door for publishers on APS to work with us to improve efficiency and yield by delivering advertisers’ KPIs for brand safety, ad fraud, viewability, and contextual relevance.”
With IAS Publisher Optimisation, publishers can automatically optimise ad delivery down to the placement level for both direct and programmatic deals. This will lead to increased inventory yield and better alignment with their advertisers’ brand safety and suitability priorities.
