Greyhound Australia Gets The Show Back On The Road With Shannon Noll

Greyhound Australia Gets The Show Back On The Road With Shannon Noll
B&T Magazine
Edited by B&T Magazine
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Greyhound Australia has announced its official return to service and new brand platform, ‘Feel the heart of Australia’ through an epic online campaign created by Rumble and fronted by Shannon Noll, belting out his noughties’ banger, Drive.

The hero video, supported by a series of BTS pieces, sees a couple as they contemplate visiting a far-flung relative, only to be surprised by the heartland hero himself. From here, things make an obvious progression to absurdity.

“Beyond the campaign’s tongue-in-cheek humour, at its heart, it’s about reconnection and supporting regional towns that have done it tough over the past few months,” said Marketing and Communications Manager Greyhound Australia Michael Leard.

“Just like all Aussies, we’re excited to be out on the road again and keen as mustard to bring joy to Australian journeys.”

The campaign marks a shift towards a more jovial, light-hearted personality for Greyhound Australia.

“Feel the heart of Australia represents more than just passing landscapes and iconic destinations. It also embraces the unique characters and richness of personality that call this country home, including the people who are part of the Greyhound team, “ said Rumble Associate Creative Director Bec McCall.

“Being 6 years junior to Vegemite, GHA is a brand deeply connected to the Australian story.”

On partnering with Shannon Noll, Greyhound Australia CEO Alex de Waal added, “Shannon has this wonderful true-blue Aussie appeal that bridges city, coast, and country.”

“He’s also a top bloke. Two great Aussie brands together at last – I’m excited about the places our partnership will take us in the future.”

The campaign is in market now, with retail and supporting activity to follow.

Credits 

Client: Greyhound Australia

CEO: Alex de Waal

Marketing and Communications Manager: Michael Leard

Digital Communications and Production Manager: Saira Manns

Graphic Designer: Elysia Vun

Creative Agency: Rumble Strategic Creative

Creative Founders: Nancy Hartley, James Burchill

Associate Creative Directors: Bec McCall, Rhys Venning

Account Director: Nikita Baynes

Account Executive: James Goodrich

Production/Post: Light + Shade

Director/DP: Josh Zaini

Producer: Emma Horne

2nd unit DP: Matt Bamkin

Camera Assistant: Aaron Bottero

Gaffer: Ben Russel

Sound Recordist: Dean Ganter

Stills/Drone: Jeff Camden

MUA + Hair: Jane Heta

Safety Coordinator: Jimmy Christiansen

Production Assistant / Data: Carmen Bensley

Head of Post: Rohan Cooper

Head of VFX: Jono Shaw

Production liaison: Katrine Bowman

Music: ‘Drive’ performed by Shannon Noll

‘Drive’ Publisher: Universal Music

Music licensing: Music Mill

 

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