InMobi has appointed Susannah Llewellyn as VP of agency partnerships for Asia Pacific, including Australia and New Zealand.
Llewellyn had previously served as Google’s business agency director for more than eight years but will now be responsible for driving InMobi’s strategic growth with key media agency partners and holding companies across APAC. She will be based in the Singapore office.
“Susannah is a seasoned leader within the media industry, and we are excited to have her lead the agency charter for InMobi across Asia Pacific,” said Rishi Bedi, managing director for Asia Pacific at InMobi.
“Given her vast adtech and agency background, Susannah is well-positioned to drive our growth in the region through localised go-to-market strategies across our global platforms.”
Llewellyn was a part of the agency ecosystem for more than 13 years, having built multi-market experience during her time at Wavemaker which spanned across six years in MENA and four years in London. This was preceded by a three-year stint at Carat’s London office.
“My depth of experience across the various facets of the media industry including adtech, agency, and digital marketing will bring valuable insight to my new role at InMobi,” said Llewellyn.
“I’m passionate about the rapidly evolving media landscape and look forward to leading the regional team as we continue to extend our agency partnerships throughout APAC.”
