Gen Z and Millennials are turning to Pinterest to shop for products that reflect their desire for fresh looks after months spent indoors with limited social interactions.
While both generations are looking to shop for fresh colours, new outfits, and ways to revamp their homes, their searches on Pinterest reflect how their taste in styles and ideas differ.
Beauty products are a top priority for Gen Z and Millennials
After searching for video chat friendly makeup ideas last year, Gen Z and Millennials are now both shopping for colourful beauty products to match their expressive looks from eyes and lips makeup to nails designs.
Gen Z is shopping for pastels and light colours such as ‘mint makeup’ (7x), and candy inspired makeup (4x), while Millennials are shopping for brighter colours with ‘red eyeshadow makeup’ (17x), and ‘green and gold eyeshadow looks’ (8x).
The same colour duality can be found for nails, as Gen Z is searching for ‘summer pastel nails’ (60x) and ‘lavender nails with design’ (17x) and millennials are shopping for ‘bright summer acrylic nails’ (154x) and ‘rainbow cow print nails’ (11x).
While wearing a mask remains mandatory in Victoria, both generations are increasingly searching for lip makeup products. Gen Z is about glossy natural looks such as ‘pink lip gloss’ (7x) and ‘brown lip gloss’ (5x) while Millennials are going glittery and bold with ‘glittery lips’ (13x) and ‘brown lipstick shades’ (9x).
Gen Z and Millennials are defining their reopening wardrobe on Pinterest
Known as the generation who leads the trends and challenges the norms, Gen Z is shopping for rebellious looks searching for ‘androgynous summer fashion’ (31x), ‘pants with patches’ (17x) and ‘black leather shorts outfit summer’ (18x). And, they are straying from mainstream high waist jeans and are bringing ‘low cut jeans outfits’ (17x) back.
Millennials are also finding their re-opening style but they are more slowly moving away from the sweatpant by going for comfortable and flowy looks to pair with their bright makeup. They are shopping for ‘flowery skirt outfit’ (65x), ‘work polo shirt outfit women’ (44x) ‘flowy blouse outfit’ (44x).
Home decor remains top of mind for Gen Z and Millennials
During the pandemic, Pinners increasingly searched for home decor ideas to optimize their interior and set up remote offices and home gyms, as lockdown restrictions were lifted, they are looking for ways to give a fresh look to their home. Gen Z and Millennials are inspired by the Y2K aesthetic with searches for ‘Room decor Y2K’ increasing 30x and 38x for both audiences, respectively.
Gen Z is shopping for fresh hues such as ‘sage green and brown bedroom’ (27x greater), and ‘peach colour bathroom’ (up 20x). They also are looking for aesthetics such as ‘skate room decor’ (30x).
Millennials are looking for bright touches in their homes shopping for pops of colours and designs such as ‘red chairs living room decor’ (32x), ‘blue sectional living room sofas’ (up 24x). They are also creating bedrooms to help them relax their minds with searches for ‘modern boho chic bedroom’ (20x) or ‘crystal room ideas’.
Pinterest provides a great opportunity for businesses of all sizes to inspire shoppers at just the right moment.
These Gen Z shopping insights show that people on Pinterest are looking for inspiration to dive into a post-pandemic world with new trends, which is an opportunity for businesses to adapt to more relevant purchases.