B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • Federal Election
  • Cannes Lions
  • State of Origin
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: G Squared Bolsters Paid Media & Search With Key Hires
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > G Squared Bolsters Paid Media & Search With Key Hires
Marketing

G Squared Bolsters Paid Media & Search With Key Hires

Staff Writers
Published on: 5th December 2023 at 8:57 AM
Edited by Staff Writers
Share
2 Min Read
SHARE

Following continued new business growth, digital consultancy G Squared has made a number of senior appointments to further strengthen its paid media and search offerings.

Lead Image: L to R – Steph Hasouros and Ishita Sehdev 

Steph Hasouros has joined as head of paid media, overseeing the paid media team and its growth. She will also manage all client strategy and work closely with G Squared’s paid media consultants to drive strong results, improve skillsets, and broaden its paid media offering. Having previously worked at Mindshare and ReachLocal, Hasouros was most recently at independent digital media advertising agency, inc Digital, where she was head of digital media.

Also joining G Squared is Ishita Sehdev as manager of the SEO consulting team. Sehdev was the former head of SEO at Reef Digital for more than six years and has also worked at Glasshat and Search Academy. She will oversee a team of SEO managers and their clients’ strategies. Working alongside G Squared’s content, link building, and technical SEO specialists, Sehdev will ensure G Squared continues to drive improvements in organic search results for its clients.

The Sydney-based independent digital consultancy has enjoyed significant new business wins in the past year, adding over 20 new clients and adding 15 people to its team.

“As we continue to enjoy new business growth, both Steph and Ishita will play a pivotal role in delivering real business outcomes for our clients across paid media and SEO. Both bring a wealth of experience and their strategic insights to further strengthen our capabilities,” said George Photios, director at G Squared.

An award-winning digital consultancy, G Squared integrates paid media, SEO and web to drive business results. Its team of more than 60 work with clients including Mirvac, Mitsubishi Electric, Mate, Bunnings and Specsavers.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: g squared
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

News Australia Unveils Plans For The National Bush Summit To Address The Mounting Challenges Facing Rural Areas
24/06/2025
Treasury Wine Estates Unveils ‘Treasury Collective’ As Global Premium Brands Division
24/06/2025
Annabelle Herd: ‘We Need To Get Rid Of This Rubbish ‘Merit Myth’
24/06/2025
IMAA Announces 2025 Group Deals With “Significant Savings” For Members
24/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?