Foxtel is poised to sign a deal that would allow it to show some English Premier League (EPL) games albeit delayed telecasts.
In November last year, Optus snared the rights to the EPL in Australia away from Foxtel for a whopping $190 million over three seasons. The problem for Optus was that it had the rights but few ways of actually airing games. In March it announced a screening deal with SBS and will also show games live on its Optus TV channel on Foxtel’s arch-rival Fetch.
EPL’s Aussie fans were said to be furious at having forked out subscription fees to Foxtel only to see the games go to its rival.
However, Fairfax Media is reporting today that the pay TV operator has done a deal with some of the actual EPL teams to air the rights to some games.
According to the media reports, Foxtel has secured licenses to carry channels from the likes of Manchester Utd’s MUTV, Liverpool’s LFC TV, Manchester City TV, Arsenal TV and Chelsea TV. This is the club’s own channels who own the rights to the broadcasts.
However, the deal means Foxtel only has the rights to the top teams (albeit the most popular ones) and can air delayed telecasts of matches the day after games have screened live on Optus/Fetch TV.
Foxtel has denied that the new deal is an attempt to win back subscribers affected by Optus securing the EPL rights. It’s newly appointed chief executive, Peter Tonagh, was quoted in The Sydney Morning Herald as saying that only a “pretty small number” would have abandoned their subscriptions when Foxtel lost the EPL rights.
“I think there’ll be some hardcore fans that’ll be pretty upset about not having it and they’ll go and they’ll buy from Optus. I suspect most of those hardcore fans will keep buying Foxtel as well,” he said.
New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]
The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]
In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]
Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]