Fizzer? New Pepsi Ads Fall Flat As It Plays For Laughs

Published on: 7th January 2020 at 10:24 AM

Staff Writers

1 Min Read

Guessing the punchline to a joke can leave the joke teller a little deflated. And that’s exactly the feeling you get from Pepsi’s latest offering.

Fresh from unveiling its new tagline “That’s What I Like” over Christmas, the soft drink manufacturer has released two new spots that plays for laughs and that’s despite the fact you can see the punchline coming from a mile away.

The ad’s the work of San Franciscan agency Goodby Silverstein & Partners and includes both an English version and one for the South American market. Not that you can really tell one from the other.

Still, both are vast improvements from Kendall Jenner’s famed horror show back in 2017. Check ’em out below:

TAGGED: Ad campaigns, pepsi

Staff Writers 07/01/2020 07/01/2020

By Staff Writers

Follow:

Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.