On-demand delivery platform DoorDash is highlighting its Touch Football Australia partnership in a sweet TVC produced by Wavemaker Australia and Knack Studios.
The TVC comes at the perfect time just ahead of the footy finals launch.
The emotive ad shines a spotlight on remote Australian Touch communities that have been hit hard by Covid and extreme flooding over the past two years, and shows DoorDash FootyCash grant prizes being delivered to clubs across Australia by star NRL and NRLW players.
NRL legend Petero Civoniceva heads to Burdekin Touch Association in Queensland;
NRLW Brisbane Broncos and QLD player Ali Brigginshaw goes to Ipswich Touch Association in Queensland. Meanwhile, NRL Melbourne Storm player Harry Grant heads to Harlequins Touch Association in Victoria.
The grant prizes are part of the $100,000 FootyCash grant-based funding program launched by DoorDash in partnership with Touch Football Australia earlier this year, allowing affiliated Touch Football clubs across the country to apply for grants.
With Covid budget cuts and extreme flooding destroying sporting grounds, Touch clubs across Australia have been doing it tough. DoorDash invited clubs from across the country to share their stories and apply for grants, with 12 winners chosen from 66 applications.
The winners will share the $100,000 grant to pay for new uniforms, club house repairs and coaching programs.
Madison Westall, partnership manager at DoorDash, said: “We are so proud to partner with Touch Football Australia again to deliver good to our local communities.
“Touch clubs have an incredible impact on Australians from all walks of life, through connection, fitness, fun and friendships within their teams and in turn local communities.
“At DoorDash we believe it’s important to give back in a meaningful way, and we are excited to help acknowledge the amazing work Touch clubs play by providing the resources they need to keep supporting their communities.”
Shivani Maharaj, chief content & partnerships at Wavemaker, added: “Sport is the number one passion for Aussies and Touch Football is the largest social team sport in the country, with over 700,000 participants across Australia.
“Connecting locally allows us to build DoorDash’s presence and grow the brand at a grassroots level, extending their NRL partnership.
“What I love most about this partnership is that it allows DoorDash to support and give back to the community.”
CREDITS
Client: DoorDash
General Manager, ANZ: Rebecca Burrows
Partner Marketing Manager: Madison Westall
Content & Partnerships, Creative Direction, Media: Wavemaker Australia
Chief Content & Partnership Officer: Shivani Maharaj
Client Lead: Fiona Williams
Director, Content & Partnerships: Rachel Bierley
Manager, Content & Partnerships: Jayden Harris
Account Director: Gill Banks
Executive, Content & Partnerships: Shehara Bastianpillai
Production Company: Knack Studios
Director: Nick Sullivan
DOP/ Producer: Benjamin Gattegno
Executive Producer/ 2nd Camera: Rob Norman
Field Producer: Tim Thatcher
1St AC: Luke Rodely
Aerials: Dylan Clarke
Art Director: Morgan Ferguson
Music Composition and Sound Design: Jonny Higgins
Grade: Marcus Friedlande
Rights Holder: Touch Football Australia
Chief Executive Officer: Jamie O’Connor
General Manager, Commercial: Tim Wyld
Commercial Partnerships Manager: Daniel Stenglin
NRL Talent: Petero Civoniceva, Harry Grant, Ali Brigginshaw
