Movember has appointed DDB Group Melbourne as its global creative agency of record, following a competitive pitch process featuring some of the world’s most awarded agencies.
DDB Group Melbourne successfully responded to the brief in collaboration with counterparts adam&eve DDB in the UK and DDB Chicago in the US. It will now lead the creative direction of the iconic men’s health charity, working alongside Movember’s in-house creative studio.
Operating across 21 markets, Movember is the leading global charity changing the face of men’s health. The charity exists to stop men dying too young by tackling some of the most complex health issues facing men today: mental health, suicide, prostate cancer and testicular cancer.
What started as a single-minded fundraising and awareness campaign in 2003 has evolved into a multi-faceted health organisation with programs accessed by millions worldwide.
Movember has revolutionised the way we talk about men’s health, and this new partnership with DDB Group will supercharge the brand in its next stage of growth, as it looks to roll out an ambitious and international five year marketing strategy.
Movember chief experience officer, Chris Taylor, said: “DDB Group impressed us with their belief and proof that creativity is the most powerful force in business for behaviour change. It’s clear that DDB Group shares our values, and they’re the perfect fit to help us ensure men live longer, more healthy lives. At Movember, we’re more ambitious than ever, and it’s great to find that in a partner.”
DDB Group Melbourne managing director, Mike Napolitano, said: “We’re proud to be working with an organisation that is genuinely having a positive impact on the state of men’s health across the globe.
“On average, men die five years younger than women. One year is biological, the rest is due to cultural factors. We can’t wait to use the power of creativity to help Movember close this gap.”
DDB Group Melbourne executive creative director, Psembi Kinstan, said: “There are few Australian brands that are as globally iconic as Movember. We are supremely proud to collaborate with Movember for their next ambitious chapter and lead their global work with the kind of populous, brave and often rebellious work that put Movember on the map all those years ago. Opportunities and brand ambitions don’t get much more exciting than this.”
