Dating App Bumble Roasts 2020 In Wonderfully Witty New Work Fronted By Helena Bonham Carter

Dating App Bumble Roasts 2020 In Wonderfully Witty New Work Fronted By Helena Bonham Carter

Of all the things COVID has kyboshed this year – travel aside – arguably dating has been one of its biggest victims.

Now dating app Bumble has decided to have a little fun with the concept, enlisting acclaimed actor Helena Bonham Carter to front a witty new campaign aimed at the lovelorn.

The spot’s the work of London agency The Brooklyn Brothers and sees the Academy Award-nominated and Bafta-winning Bonham Carter narrate the tribulations of a young woman attempting to date during COVID.

The spot launches today and will run in the UK and Ireland on YouTube, Facebook and Instagram.

Sympathise with the fun below:

Commenting on the work, The Brooklyn Brothers’ creative director Cali Oliver said: “There’s this real sense of time being lost this year that’s been coupled with a specific set of pressures that come up at Christmastime.

“There was an opportunity to do something that showed we understood – something that feels as if it’s for women, by women – and to celebrate this imperfect dating journey that so many people have been on. In showing that truth in a relatable way, you can be encouraging, optimistic and looking forward.”

 

 




Please login with linkedin to comment

Bumble

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]