Melbourne data visualisation and analytics company, The Datalabs Agency, has announced it is opening its first international office in Hong Kong.
According to its managing director, Otto Ottinger, the expansion is an opportunity to take advantage of the already burgeoning interest coming from enterprises and governments outside of its home base of Australia.
“Over two-thirds of our website traffic comes from Asia, North America, and Europe. Until now, we’ve only entertained the international visitors to our site with their inquiries of how advanced data design and visual analytics can help their companies,” Ottinger said.
“But with our recent expansion into Sydney with our sister agency Curated Content, we’ve got an appetite for new markets. With the growth of our dashboard design and data science services in 2015, we decided to accelerate our strategic timeframes. It’s time to let the world know what we do. Certainly, last month’s win, adding Marriott International in Hong Kong to our client base, let us know we’re on the right track.”
Along with Marriott Hotels, The Datalabs Agency has worked with some marquee brands and government organisations, including Nestlé, eBay (Gumtree), the Australian Federal Government, ANZ Bank, and Australia Post, among others.
“As you can see from our diverse client list, everybody needs better design for their data and help with their analytics,” Ottinger added.
“We’ve designed data visualisations and business intelligence dashboards for almost every industry out there, from finance to energy to education. As for the type of data for which we get the most requests, I’d say our sweet spot seems to be in the marketing space. That makes sense because the rapidity and volume of data that chief marketing officers and marketing directors are dealing with now is unprecedented.
“We believe brilliantly designed analytics dashboards go along way to solving the so-called Big Data problem. That’s true in Australia and we believe it’ll be the case in Asia and the United States, where the marketing audience numbers are even larger.”
The Datalabs Agency has brought on new resources to service its expansion. Dom Brooks has been hired to run marketing for the company and will oversee the launch of the global website specifically targeting the Asian and American markets.
Ottinger added, “To bolster the product and R&D areas of our business, we’ve brought on Adrian DeWitts. Adrian gets how data, technology and the user experience come together. Plus, his experience with mobile design and development will allow The Datalabs Agency to include mobile analytics apps, along with reporting microsites and business intelligence portals, as a possible way for our clients to see their data.”
As for what 2016 looks like for this data visualisation agency, Ottinger is unsurprisingly optimistic.
“I think data visualisation will finally be realised as a creative field and companies will start to leverage its ability to quickly communicate insights as a competitive advantage, both internally at the C-Suite level, but also with consumers,” Ottinger said.
“I’ve seen some beautiful data designs in my life and not one of them has come from Microsoft Excel or an IT consultancy. This year, we hope to reach those clients who want new interfaces for their data and appreciate the design methodology our agency has developed to visualise data, everything from real-time to predictive data.”
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]