Melbourne data visualisation and analytics company, The Datalabs Agency, has announced it is opening its first international office in Hong Kong.
According to its managing director, Otto Ottinger, the expansion is an opportunity to take advantage of the already burgeoning interest coming from enterprises and governments outside of its home base of Australia.
“Over two-thirds of our website traffic comes from Asia, North America, and Europe. Until now, we’ve only entertained the international visitors to our site with their inquiries of how advanced data design and visual analytics can help their companies,” Ottinger said.
“But with our recent expansion into Sydney with our sister agency Curated Content, we’ve got an appetite for new markets. With the growth of our dashboard design and data science services in 2015, we decided to accelerate our strategic timeframes. It’s time to let the world know what we do. Certainly, last month’s win, adding Marriott International in Hong Kong to our client base, let us know we’re on the right track.”
Along with Marriott Hotels, The Datalabs Agency has worked with some marquee brands and government organisations, including Nestlé, eBay (Gumtree), the Australian Federal Government, ANZ Bank, and Australia Post, among others.
“As you can see from our diverse client list, everybody needs better design for their data and help with their analytics,” Ottinger added.
“We’ve designed data visualisations and business intelligence dashboards for almost every industry out there, from finance to energy to education. As for the type of data for which we get the most requests, I’d say our sweet spot seems to be in the marketing space. That makes sense because the rapidity and volume of data that chief marketing officers and marketing directors are dealing with now is unprecedented.
“We believe brilliantly designed analytics dashboards go along way to solving the so-called Big Data problem. That’s true in Australia and we believe it’ll be the case in Asia and the United States, where the marketing audience numbers are even larger.”
The Datalabs Agency has brought on new resources to service its expansion. Dom Brooks has been hired to run marketing for the company and will oversee the launch of the global website specifically targeting the Asian and American markets.
Ottinger added, “To bolster the product and R&D areas of our business, we’ve brought on Adrian DeWitts. Adrian gets how data, technology and the user experience come together. Plus, his experience with mobile design and development will allow The Datalabs Agency to include mobile analytics apps, along with reporting microsites and business intelligence portals, as a possible way for our clients to see their data.”
As for what 2016 looks like for this data visualisation agency, Ottinger is unsurprisingly optimistic.
“I think data visualisation will finally be realised as a creative field and companies will start to leverage its ability to quickly communicate insights as a competitive advantage, both internally at the C-Suite level, but also with consumers,” Ottinger said.
“I’ve seen some beautiful data designs in my life and not one of them has come from Microsoft Excel or an IT consultancy. This year, we hope to reach those clients who want new interfaces for their data and appreciate the design methodology our agency has developed to visualise data, everything from real-time to predictive data.”
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