Criteo Finds Global Revenue Potential

Criteo Finds Global Revenue Potential
SHARE
THIS



Advertisers are now able to drive performance advertising campaigns in new territories with Criteo’s expanded operations

Criteo, a performance advertising technology company, announced that it has enhanced its operational capabilities enabling advertisers to target consumers with individually personalised ads in over 130 countries worldwide. Criteo’s performance advertising solution is now able to deliver and rapidly scale multi-region campaigns for advertisers, significantly reduce time to market and help its customers capitalise on the billion-dollar revenue potential in new territories.

Through its enhanced prediction and recommendation technology, The Criteo Engine, Criteo is able to seamlessly deliver performance-based advertising campaigns in multiple regions simultaneously and cater to last minute requests by advertisers to ‘switch-on’ a new market, which together put Criteo in a position to open the door to new business opportunities with major international advertisers.

“We represent more than 600 brands, offer more than 20,000 products and have customers from all around the world. In 2012 we expanded into Europe, and as our customer base grows, it has become more important than ever to reach them instantly with the right product at the right time,” said Martin Corr, SurfStitch Marketing Director.

“Criteo’s personalised advertising allows us do this, regardless of where our customers live or what their lifestyles are, so that we can help drive conversion whether they’re browsing surfboards and wetsuits, or sneakers and jeans.”

Serving countries from Japan and Brazil to Andorra and Zambia, Criteo’s enhanced platform estimates the gross economic potential and consumer accessibility of each market, providing invaluable insight on when, where and how to run campaigns that yield the best post-click performance.

“Over 2 billion people have access to the internet worldwide. Harnessing the vast revenue potential is where the real return on investment for our clients lies,” said Eric Eichmann, COO at Criteo.  “It doesn’t matter if you’re looking to roll out five countries or fifty. Our technology can handle that kind of scale, without compromising on performance, and still delivering the analytics and measurement our clients trust.”

Advertisers can activate new markets quickly and as required. Many of the new countries now available are the markets of tomorrow in regions such as the Middle East, Africa, South America and South East Asia, all of which represent significant growth opportunities for advertisers.

Please login with linkedin to comment

60 Minutes Breakfast Radio Recruitment

Latest News

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]

How To Align A Marketing Strategy With Customers’ Shifting Perspectives
  • Opinion

How To Align A Marketing Strategy With Customers’ Shifting Perspectives

In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]

Opinion

by B&T Magazine

B&T Magazine
Woolies’ Retail Media Business Cartology Announces New Appointments
  • Advertising

Woolies’ Retail Media Business Cartology Announces New Appointments

Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union
  • Media

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union

CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]

GoDaddy Wins Gold As Official Partner For Australian Olympic Team
  • Technology

GoDaddy Wins Gold As Official Partner For Australian Olympic Team

GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games.  GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program
  • Marketing

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program

MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.

Woman hand using mobile phone and laptop, Worldwide connection technology interface.
  • Technology

DoubleVerify’s Custom Contextual Targeting Launches On The Trade Desk

DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]

Seven Reveals Revenues Up 45% In Q4
  • Media

Seven Reveals Revenues Up 45% In Q4

Seven West Media releases Q4 update. Yet, no mention of Ben Roberts-Smith or James Warburton's gold-plated toilet seat.

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]