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Reading: Clems Sydney Looks To BMF For New Creative Director Hires
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B&T > Advertising > Clems Sydney Looks To BMF For New Creative Director Hires
Advertising

Clems Sydney Looks To BMF For New Creative Director Hires

Staff Writers
Published on: 7th October 2021 at 8:18 AM
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Clemenger BBDO Sydney has announced the appointment of key hires Chris Wilson (right in main photo) and Roy Leibowitz (left) as creative directors.

The long time creative pairing, who bring a combined two decades’ experience in their craft, landed in September and already have work in market, delivering the Xavier Ellis Medal social-driven campaign for WA’s TABtouch to coincide with the AFL Grand Final held in Perth.

The duo join from BMF where they spent two years in senior creative roles, working on, among other things, the Barista Bros ‘Catfish’ and ALDI ‘Great Food Migration’ flying bananas ads. Prior to that, they worked at M&C Saatchi where they helped launch the Long May We Play platform for TAB, and at Innocean and Marcel, they produced work for Hyundai, Kia and Tiger Beer.

Brendan Willenberg and Darren Wright, ECDs Clemenger BBDO Sydney, commented: “Chris and Roy are the perfect modern day creatives. They think like planners, execute like rockstars and make ideas that resonate in culture. Their track record speaks for itself and we’re really excited to have them at Clems. One month in and we are already feeling their impact.”

Outside of advertising, copywriter Leibowitz and art director Wilson both like to collect steel frame touring bicycles. They’re planning on buying a tandem so they can get into the office together when lockdown ends.

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TAGGED: BMF, Clemenger BBDO Sydney
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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