Byte AU Pty Ltd has appointed 18HANDS as its creative agency along with Love Media to handle media duties.
Byte is considered ‘the new aligner for millennials’ who wanted a better smile, a better first date, better health and a better life, and has now launched in Australia, and appointed 18HANDS to help build the brand down under.
Parent company Byte USA, situated in Los Angeles California, was founded in 2017 by Blake Johnson and Scott Cohen.
Byte offers at-home and direct-to-consumer invisible aligner systems. Byte’s exclusive smile science system was developed by a chief cosmetic officer and Hollywood celebrity dentist, Dr. Jon Marashi in conjunction with several leading internationally recognised orthodontists.
Diandra Phipps, general manager of Byte Australia, said: “We were looking for a creative partner to help us drive the business here in Australia and 18HANDS fit the bill perfectly”.
Steve Sidhu, 18HANDS managing principal and ECD, said: “Working with the Byte team here and in the US, has been nothing short of fantastic. We relish the opportunity to build the brand in Australia”.
